It’s Hip to Be Cheap

Have you noticed?

People are proudly walking around with their DD coffee, to say “I didn’t spend $4.75 this morning.”

Can you capture them?

  • The anti-status community
  • The sale-rack community
  • The Target community (by the way I ADORE Target)

This reaction against the Starbucks community is as inevitable as Hummer having to go small with the H3, but what will Starbucks do about it? Will they wake up in time, or will the giant lie sleeping?

Grow and be well,

Kelly Erickson