Say It Up Front

You never get a second chance to make a first impression.—Anon.

It’s as true in business as it is in personal grooming. Let’s talk about your entry:

  • Exterior signage
  • Lighting
  • Landscaping
  • Front door

Is your entry inviting? Exciting? Full of promise?

Like the homepage of your website—if you don’t communicate it right now, I walk away. Drive by. Find some other company to do the job. Value, image, clear Vision, Positioning, all communicated in an instant.

You say customers don’t come to your offices, so this doesn’t apply to you? You’re still making a daily impression on management, staff, suppliers, investors, and your mail carrier. Plenty of people you may not think of, have a chance to talk about you for good or bad, every day.

Some of it doesn’t cost a penny. Drop this blog! Walk outside right now and deal with:

  • Exterior visual clutter (too much stuff near the walkway and door)
  • Seasonal issues (drainage leaving puddles near entry, rain pouring off awnings onto customers, leaves/seeds/petals, snow/ice, overgrown or unkempt plantings

You’ll cover this in your Ten-Point Tune-Up, but your entry deserves special attention with its own audit. Give it a quickie check and a good sweep every day, and your pride will go up along with your customers’ satisfaction.

Say it up front, or you may not get to say it at all.

Grow and be well,

Kelly Erickson