But And How Do You Know It’s the Best?

It has taken me some time to realize how earth-shattering this tip from master connector Keith Ferrazzi was. Use it and it will change your writing, too:

(Paraphrasing) Don’t use “but” in your writing any more. Use “and.”

The simplest, best writing tweak ever. Working on a website, I stopped in mid-sentence a moment ago, backed up, and made that tiny edit. The sentence was transformed. Brilliant.

Grow and be well,

Kelly Erickson

P.S. Since reading and being changed by it, I’ve lost my bookmark to this blog entry (which means, horrors! I can’t completely guarantee it was Keith’s tip). If anyone has the url, please email me and I’ll update the post. Thanks.