The Little Things That Mean a Lot
- Excellent lighting
- Clean exterior
- Uncluttered, dust-free interior
- Comfortable seating
- Nice smell
- Up-to-date look (“modern”):
Not necessarily hip or trendy, but really—no fraying, no significant wear, no dated design theme or color scheme in any aspect. For instance? Harvest gold—quick, name a decade! Helvetica typeface on business cards? (Same decade…)
- Good toilet paper
- Large signage
- Wide aisles (wide booths, wide parking spots… “elbow room”)
- Quality paper:
Business cards, brochures, stationery—cheap gets thrown out, but many feel too guilty to throw out high-quality promotional materials, which become a keeper or (better?) a pass-along resource.
- Top-notch writing skills:
No typos. Sound knowledgeable, authoritative, positive.
- Simple web design (fewer bells and whistles)
- Use Fewer Words
- Reasonable noise level (din of customers, of machinery, of traffic…)
- Unobtrusive, appropriate ambient sound (music, usually)
- Free refreshments while waiting (Really! Try it!)
- Smiling staff
- Clean staff
- Well-groomed staff
- Well-spoken staff
- Knowledgeable staff
- Involved staff
- Superior listening skills
- Understanding your customer
- Clear Vision.
BONUS DETAIL: Pleasant surprises.
Grow and be well,