Courage can’t see around corners
Courage can’t see around corners,
but goes around them anyway.
—Michael McLaughlin
Your business requires bravery to flourish. Change is the agent of growth—process improvements, change of direction, expansion, and image enhancements of all kinds require the kind of faith in a better future that is bravery.
It does take courage to make changes, but the alternative is stagnation—in business, that is death. If you think you can’t make the right choice, think about this: Not acting is also a choice.
Take one step, today, proactively moving toward growth for your firm. Pretty soon, you’ll round the corner.
Grow and be well,
Kelly Erickson
Update: Christine O’Kelly wrote a much more detailed post on this subject a couple of days later. Check out How I Stopped Listening to Experts and Started Making Money. Only, of course, I do advise listening to experts when you can. Just don’t get paralyzed by expertise!
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18 January 2008, 10:42 am
I understand the need to give the customer all the data they need to make a buying decision. In direct sales “car sales, merchandise sales, etc” you get to interact with your customer and respond to their objections and get several opportunities to “ask for the money”.
In web marketing, you only get one chance to impress your customer and feed them enough information to get that all important response “Yes I will Buy it from You”
How much information is enough or too much. Today’s SEO recommendations say that on an eCommerce site one sure way to make sure that a particular page is classified as unique, the sites individual landing page has to have more unique text than the last page.
In an effort to provide enough text look at http://www.liberty-flag.com/american-u-s-a-flags-2/
If you count the words in the site template, I have 288 words. To provide more than 288 words on this particular landing page and to not obscure the product, the text is so small that it looks unprofessional.
After all that blah, blah, blah Here’s the Question!
Can you make a recommendation as how to make this landing page text more effective?
And just to get a blatant advertising link in here, here’s a link to my other pet project http://www.stuff4toys.com/
Thanks JOhn >
18 January 2008, 5:28 pm
Hello, John, thanks for stopping by. I took a quick look at your site, and while it is quite slick, it’s very busy, too. To keep with the theme of this post, my quick “Tip” would be to declutter a bit. I hope you’ll keep reading, and pass the word on about the MCE Blog!
Regards,
Kelly