How Did You Find Us?
Start asking this simple question today. On the phone, in person, on the Internet. It’s the quickest strategic research available to your growing business. I’ll be writing more about this subject soon, but I don’t want to you to wait another day.
Track the responses you get in a simple database, or your CRM (Customer Relationship Management) software if you have it.
This simple question can train you to see which opportunities will enhance the public’s Perception of your firm, and which are already falling on deaf ears. I hear money being saved, and put to better use!
What is the most surprising answer you’ve gotten when you asked, “How did you find us?” How did it help you align your company’s Purpose with the public’s Perception?
Grow and be well,