Comments on: The Web Is a Great Big Yellow Pages and Five Other Tech Truths Your Customers Won’t Tell You http://maximumcustomerexperience.com/2008/02/08/the-web-is-a-great-big-yellow-pages-and-five-other-tech-truths-your-customers-won%e2%80%99t-tell-you/ Go Where Your VisionPoints Thu, 06 Oct 2011 13:16:45 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Kelly http://maximumcustomerexperience.com/2008/02/08/the-web-is-a-great-big-yellow-pages-and-five-other-tech-truths-your-customers-won%e2%80%99t-tell-you/comment-page-1/#comment-28 Kelly Sun, 10 Feb 2008 18:11:38 +0000 http://maximumcustomerexperience.com/2008/02/08/the-web-is-a-great-big-yellow-pages-and-five-other-tech-truths-your-customers-won%e2%80%99t-tell-you/#comment-28 David, I agree with you. Hidden surprises have never sold me on any product or service, and hiding pricing is the worst surprise of all. With a few more clicks, I'll be able to find a company not so afraid of transparency. Thanks for the comment! Regards, Kelly David,

I agree with you. Hidden surprises have never sold me on any product or service, and hiding pricing is the worst surprise of all. With a few more clicks, I’ll be able to find a company not so afraid of transparency.

Thanks for the comment!

Regards,

Kelly

]]> By: David Sherwin http://maximumcustomerexperience.com/2008/02/08/the-web-is-a-great-big-yellow-pages-and-five-other-tech-truths-your-customers-won%e2%80%99t-tell-you/comment-page-1/#comment-27 David Sherwin Sun, 10 Feb 2008 15:31:06 +0000 http://maximumcustomerexperience.com/2008/02/08/the-web-is-a-great-big-yellow-pages-and-five-other-tech-truths-your-customers-won%e2%80%99t-tell-you/#comment-27 Great post. I think it's becoming clear to many design and branding professionals that your pricing strategy (what cost vs. what value the customer is getting) is considered part of your brand experience. As a result, more companies are focusing on ensuring that their pricing is part of their web experience and also framed in a manner that confirms and improves their site experience (and gets a heck of a lot more people to buy your product). Great post. I think it’s becoming clear to many design and branding professionals that your pricing strategy (what cost vs. what value the customer is getting) is considered part of your brand experience. As a result, more companies are focusing on ensuring that their pricing is part of their web experience and also framed in a manner that confirms and improves their site experience (and gets a heck of a lot more people to buy your product).

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