Get Out of the Shop and Get Bold With Experience Design

The lecture had just ended. When the lights came up, I forgot to get ready to go, watching dozens of sailors crisply walking out. How come I didn’t notice that on the way in? You wouldn’t think this subject would interest them. Maybe they’re friends with the speaker. Thoughts of On the Town ran through my head, sympathetic feelings for the boys, stuck in a lecture hall on their leave. I snapped out of it and I was nearly alone in the hall. Just me, a few older folks, and a tall, reasonably good-looking blond man who seemed to be looking at me.

He has a nice open face, I thought. I struggled with my coat, maybe moreso because I really thought he might be staring now. It’s just me. I’m imagining it. Long scarf and wool coat snugly wrapped around me, I grabbed my purse. And dumped it. Ugh. I crouched between the chairs, shoved its contents back in, and stood up. The man was gone. I walked out to the bar and got a can of soda for my walk to the car, and then at my elbow, there he was.

Ever think of getting over to the gym?”

His voice was slight, hesitant. I was puzzled, but mostly astonished. The way he’d appeared had scared the dickens out of me.

“I was just wondering, because, well, I live right over there, I mean, on Stone Road by Walter’s Gym, and, I, it’s a good place to get in a workout before work. My name’s Joe, I’m a personal trainer, and if you ever want to go with someone, just give me a call.”

He paused. He looked unbearably uncomfortable. He forgot to hand me a business card.

I, oh, I’m not much for the gym, I said. I’ve got equipment at home and I…

I stopped. I laughed. I really laughed.

Oh, Joe, it’s a sales pitch! I thought it was a line! You know it’s not bad, Joe, but you’ve gotta move the “I’m a personal trainer” bit closer to the top so people don’t think you want a date. It needs to be more unique, too. There are too many personal trainers. And you’ve got to come on less like a stalker. Hey’ you know, parts of it were really good. Listen, I’m an Experience Designer and I love how crazy-bold that was. Want to go get a drink and talk about it? Oh, you’re a personal trainer. Probably not a drink. How about a coffee?

So we did. The pitch is much better now. I hope Joe keeps it bold and doesn’t wait for “networking opportunities.” He has a nice open face and it works for him. I hope he doesn’t always wait for the last person lost in their own thoughts in the lecture hall.

Experience Design happens everywhere.

How’s your elevator pitch? Think of it as your customer’s first Experience, and make sure it’s well designed.

Grow and be well,

Kelly Erickson