Honesty is hardly ever heard
And mostly what I need from you”
—Billy Joel (Honesty, 1978)

The banner above my personal email reads, “totally free checking.” A lovely Flash-dance tells me that yes, it’s totally, completely, honestly, *blah blah blah* free. A lot of blah blah. The animation ends with “Mouse over to explore… the details.”

My Customer Experience went from “hmm” to “I wish I were better at banner blindness” in less than ten seconds.

Why are there details if you were being totally, completely honest with me?

Grow and be well,

Kelly Erickson