… And Finds Herself Inspired to Whip Off a Huge Email Response
(Anybody surprised?)
Kelly,
I just recently found your blog via Big Bright Bulb. Your success and exceptional blog content are an inspiration for me.
[Dear Kristen. I am stealing the foregoing sentence for unabashed flattery in every email I ever write from this moment forward. Regards, Kelly.]
I’ve been looking for someone who’ll let me pick their brain along the bumpy road, as I launch my freelance/entrepreneurial journey and try to make my blog more visible…. [I’m] looking for a mentor of sorts…. who might be suitable and willing to put up with me.
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Thank you.
Sincerely Yours,
Kristen
Dear Kristen,
I’m so glad you’re feeling inspired. Thanks for writing!
Brain picking is probably easiest done by reading backwards and forward, as I generally throw whatever’s in the brain out onto the blog, with respect to Experience Design. A blog IS about Customer Experience, with your customers being your readers, so you’ll find lots to pore over at MCE.
Not knowing exactly what you are seeking, my best mentorish ideas for a starting blogger:
I don’t get into the writing/ blogging process, usually, at Maximum Customer Experience, but if you take a look back at my 100th birthday post last Friday, you’ll find a lovely P.S. filled with several who do (and where I am constantly commenting with anything that does belong on their blogs and doesn’t belong on mine), especially Copyblogger (Brian), Problogger (Darren), Men With Pens (Harry and James), IttyBiz (Naomi), and Big Bright Bulb (Crystal).
Big tip: Many fine bloggers are in the comments section adding to the discussion. Always read the comments!
Brian and Darren handle the how-to-be-visible stuff, as well as Caroline Middlebrook at her blog, and Chris Brogan at his. All great resources. Again, they’ve probably answered all your questions, and the great thing about a blog is you can search through and find whatever you want to know that day, then come back again later without making an appointment, so to speak, to find the next answer!
Leaving comments on a relevant post (mine or others) will almost always get the blogger’s comment back to you pretty quickly (not usually Darren or Brian, though), so you can have half a dozen “mentors” at your disposal, customized to your needs. In addition, if the question catches other commenters’ eyes, you may get a lot more advice than just the blogger’s.
Subscribe, so you stay with the flow of a blog, if you like it. If you aren’t subscribed at Maximum Customer Experience, of course I recommend it highly!
Occasionally do a little social bookmarking (Stumble, Technorati favorites, etc.), because bloggers often notice when someone helps them drive relevant traffic to their site. When you give to other bloggers, they feel good about giving back.
Read a lot, soak it all up, comment when you can add to the conversation, and ask questions. Best practices.
Write about what your readers need to hear. Think about what words they might search for, if they needed what you know, then make sure you use those terms now and then. Write like you are talking to just one person, and take the time to fully imagine who that person is in your head. Pretend it’s a cocktail party. Be fascinating when possible, witty if useful; never be a boor, and never say all that can be said. Your blog is a conversation.
Oh, yeah. The one thing you may not hear anywhere but right here: This takes a lot of time to work. You will not have 50,000 readers next week. Or next month. Or in all probability, next year.
I am not saying all this to put you off an email here or there, but because you will absolutely get more out of a more public approach to learning about blogging. Guaranteed. (In addition, if your comments are well-written and interesting, this is one of the very best ways to increase traffic to your blog! People want to know who the woman who has that neat opinion is, they click on your name, and voilà! traffic to your blog!)
Hope this helps!
Regards,
Kelly Erickson
All right, fellow bloggers, your turn to mentor: What’s your advice to Kristen?
If you liked this post, please take a moment to talk it up! I’d love to get lots of mentorish comments from blog authors far more deserving of Kristen’s high praise than I.
Thanks, Kristen. You made my day.












24 April 2008, 8:48 am
So right. You didn’t even link to me and I heard my name
Ask. Ask. Ask. Ask some more. Questions, no matter how silly, bold or insane they feel, are the way to success.
Ask for knowledge. Ask for tips. Ask for an “in”. Ask for a job. Ask for anything. What’s the worst that’ll happen? You’ll get a no or no response. What’s the best that can happen? You’ll get more than you asked for and gain a new contact.
Of course, the best way to get to know people and pick their brains is to befriend them first. Write a personal email saying how much you enjoyed a post and why. Get a little conversation going. Observe.
Then ask.
Now I am faced with how to post this comment and subscribe to the feed comment so I can come back. My mouse has one pointer… but how do I do two things at once?
24 April 2008, 10:24 am
James,
Feel free to Twitter it up. I really think it would be fun to see a bunch of comments here. (“Ask, ask, ask.”)
No link because I just gave you that love last week. A bit unseemly, I thought.
Befriending first is excellent advice. Internet brain-picking happens all the time between people who love how each other’s brains work.
Comment often, dear Man With Pen. I love how your brain works. (That falls under “unabashed flattery,” but you know how much I mean it.)
Regards,
Kelly
24 April 2008, 11:44 am
Oh honey, another southerner. I am lovin’ that. Darlin’ make friends. Just like home. Bring something tasty to the party and be polite. There’s tons of room.
Love your”pumpin’ ” picture. Put it up front. That’s who you really are. Show up, do a good job, learn, and pass it on.
Hugs,
Jan
24 April 2008, 12:08 pm
Well said, Janice!
Be personable, be relatable. You”l draw others in the more of yourself you put out there.
Regards,
Kelly
24 April 2008, 12:14 pm
And speaking of Twitter, I’d say find some fun folks in Twitter to hang with, or find some other dynamic social tool to connect with people.
Forums are better if you prefer an asynchronous conversation, but I’m home alone and enjoy having company when I need it. Like James said, folks are happy to help when you ask for it. I would add, especially when you offer your help when you’re able.
Unmanaged, Twitter can be a time-sucking black hole, but it’s well worth keeping an eye on it for an hour or two each day, to enjoy the folks there and give when you can. On Twitter, I’ve offered and been offered guest posts, got private beta invitations, and a friendly connection for someone traveling overseas. Yesterday I received life-changing feedback on problems and ideas I’m having with selecting a business model.
Sidenote: It’s easier to manage Twitter sensibly with a good tool—use Twhirl.
Howdy Kelly, and thanks for the link!
24 April 2008, 12:27 pm
Crystal,
That is such a great endorsement of Twitter. Very convincing!
“Thanks for the link” (you’re welcome, of course)—did we mention, be selective, but remember to link out now and then in your posts? James is going for the mind-meld here, but linking to other small-medium bloggers’ posts really works better.
Regards,
Kelly
24 April 2008, 2:27 pm
My best advice – cheat: http://aplawrence.com/Web/blogging_success.html
24 April 2008, 2:40 pm
Tony,
I enjoyed the post. Get going, keep going, and start in 1997.
Do all that, Kristen, and you’re golden.
Until later,
Kelly
24 April 2008, 2:47 pm
Hi Kelly, good advice for all of us.I have your 100 post saved in my research file for all time.
I went to say to Kristen. Had a little trouble trying to post so hopefully it went through.
If she hangs out with us, she will get a lot of knowledge fast.
It’s like going to school around here. Especially Pen men school, but there are some darn good other classes goin’ on too!
24 April 2008, 3:23 pm
Wendi,
“Especially Pen Men school.”
Well, all right. There’s enough love to go around, and you’ve saved my 100th for all time, which has a very nice ring to it.
That’s it, Kristen. It’s like a big school. You can pick any professor’s brain that you want, they never grade you too harshly, and if you can’t stand the prof, dump him!
Thanks for your input, Wendi!
Regards,
Kelly
24 April 2008, 6:20 pm
Great advice all over the place today, Kelly.
I think you hit the nail on the head about how much time it takes to really get the blog rolling.
I’m having a hard time with all of that. How do you balance networking and working for profit? Also, how do you balance the comment section when you can’t be at your keyboard all hours of the day? Like Men with Pens – who I think are the pioneers of the discussion method.
24 April 2008, 6:35 pm
Ellen,
Como la tortuga (like the tortoise). The only answer.
I look in too often, but not often enough. That’s how I balance commenting here and elsewhere and making money offline.
Also, I do a ton of commenting very quickly between 6:15 and oh-Lord-I’m-running-late, every morning. I hit about 15 blogs in about 45 minutes, and post if they have something to say that grabs me. MWP like to make me late, thus they are always writing something that grabs me.
I think like any business, blogging takes more time and effort in the beginning.
Until later,
Kelly
24 April 2008, 8:00 pm
You guys are wonderful. I’ve been doing source interviews all day for this great local project I’m involved in, so I’m just now seeing all this incredible response.
Later tonight, I’ll have the time to read the comments and not just skim them. So, more from me then.
Kelly, thanks so much for connecting me with more brilliant minds, willing to help me prod along and get going in my beginner stage.
Y’all rock.
24 April 2008, 8:11 pm
Kristen,
We’ve been expecting you!
Today, you get to be the Customer for whom I’m creating Maximum Experience.
Happy reading!
Until later,
Kelly
24 April 2008, 8:24 pm
Just in time, Seth Godin sent his words of mentoring for Kristen:
“1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
“2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent….
“Increase the results you get from the visitors you truly care about.”
How timely! Thanks, Seth!
Later,
Kelly
24 April 2008, 9:21 pm
Well, I follow Kelly around as comments on other blogs because she always adds spice to the party! I’m pretty new to this blogging thing myself but the number one thing is to be yourself, or as I’m fond of saying run your own race. Take the great advice but make it your own. Use your own voice and style and you will win readers. And make friends with other bloggers. There are so many gracious, giving people in the blogging community. Good luck!
Karen
24 April 2008, 9:51 pm
Karen,
Aw, shucks, thanks. I do think being well-traveled is always a good thing, even virtually. It expands the mind.
This has been an excellent example of being ourselves, today. What a wonderful variety of ideas everyone has thrown out. I love all the voices!
It’s true, Karen, you meet the nicest folks in the blogging community. Thank you for commenting tonight!
Regards,
Kelly
24 April 2008, 10:27 pm
For my two cents (Canadian), I’d say in addition to *everything* that all of these *great* people have said – for I have been learning from the best, and continue to do so – just try something. See how it works, ask what people think about it (as James says), and if it isn’t working try something else. Keep trying.
Make lots of mistakes, for that is how we learn. Do not fear your success – that is what we really fear, success. No point in fearing failure either, for it is inevitable. Some people fear success because it means a harder path often.
Whatever you do, start right now.
24 April 2008, 10:40 pm
Brett,
Fail early, fail often, eh my friend? Thank goodness you’ve arrived to impart that perfect wisdom.
I just love that tagline. Four words to describe the path to success.
Thanks as always!
Until later,
Kelly
26 April 2008, 6:43 pm
Kelly,
I think I embody that tagline perfectly
-Brett