Comments on: Tip of the Week: The Simplest Way to Avoid Naming Disasters http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/ Go Where Your VisionPoints Thu, 06 Oct 2011 13:16:45 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Angie http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-1127 Angie Tue, 22 Jul 2008 14:06:49 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-1127 There's a company called Tucows and I wonder what they sell. Maybe ICE is an acronym or at least I hope so. The other logical guest might be that since their business, lawn care, is a localize Biz, they might be the town joke. Who knows? There's probably a ton of businesses out there that have a name that has nothing to do with what they sell: Geico Google Yahoo Just to name a few of the big wigs: Then you have up and coming: itsjustlunch.com itakethelead.com Any thoughts on what they do before you visit their website? There’s a company called Tucows and I wonder what they sell. Maybe ICE is an acronym or at least I hope so. The other logical guest might be that since their business, lawn care, is a localize Biz, they might be the town joke. Who knows? There’s probably a ton of businesses out there that have a name that has nothing to do with what they sell:

Geico
Google
Yahoo
Just to name a few of the big wigs:

Then you have up and coming:
itsjustlunch.com
itakethelead.com

Any thoughts on what they do before you visit their website?

]]> By: Naming Your Business 101 :: Maximum Customer Experience Blog http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-1117 Naming Your Business 101 :: Maximum Customer Experience Blog Tue, 22 Jul 2008 09:16:28 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-1117 [...] I wrote The Simplest Way to Avoid Naming Disasters, I promised you we’d really get into the topic. Let’s [...] [...] I wrote The Simplest Way to Avoid Naming Disasters, I promised you we’d really get into the topic. Let’s [...]

]]> By: Kelly Erickson http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-304 Kelly Erickson Mon, 28 Apr 2008 19:07:07 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-304 OH THANK GOODNESS AMY'S HERE. I missed ya', honey. Stalk me any time, and I promise to return the favor. Later, Kelly OH THANK GOODNESS AMY’S HERE.

I missed ya’, honey. Stalk me any time, and I promise to return the favor.

Later,

Kelly

]]> By: Amy http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-303 Amy Mon, 28 Apr 2008 17:36:22 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-303 Oh no!! LOL That is too funny!! I finally get back to blog-stalking, and I've spit coffee out my nose three times in ten minutes. You people are mean. :-P Oh no!! LOL

That is too funny!!

I finally get back to blog-stalking, and I’ve spit coffee out my nose three times in ten minutes. You people are mean. :-P

]]> By: Brett Legree http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-302 Brett Legree Sun, 27 Apr 2008 20:30:47 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-302 Kelly, It will be great. My last experience with a Mac on a regular basis was a Titanium Powerbook, for an old job. It worked perfectly for over a year. Probably 3 or 4 reboots, for core system updates. No crashes. My first day of work where I am now, they gave me an old Windows NT box. It bluescreened 6 times the first day... Mmm, I love steak. I'll bring the red wine. -Brett Kelly,

It will be great. My last experience with a Mac on a regular basis was a Titanium Powerbook, for an old job. It worked perfectly for over a year. Probably 3 or 4 reboots, for core system updates. No crashes. My first day of work where I am now, they gave me an old Windows NT box. It bluescreened 6 times the first day…

Mmm, I love steak. I’ll bring the red wine.

-Brett

]]> By: Kelly Erickson http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-301 Kelly Erickson Sun, 27 Apr 2008 18:05:56 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-301 Ellen, I like my voice, but I'm hearing it from a different angle. I couldn't be responsible for harming anyone else's delicate sensibilities. :) Maybe they thought they'd be the "cool" landscapers? I'm pretty sure they don't carry any ice, but the real reason for the name has me totally stumped. Until later, Kelly Ellen,

I like my voice, but I’m hearing it from a different angle. I couldn’t be responsible for harming anyone else’s delicate sensibilities. :)

Maybe they thought they’d be the “cool” landscapers? I’m pretty sure they don’t carry any ice, but the real reason for the name has me totally stumped.

Until later,

Kelly

]]> By: Ellen Wilson http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-300 Ellen Wilson Sun, 27 Apr 2008 17:17:24 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-300 Love the tune "Gold Dust Woman" Maybe you can do an audio for us. Ice and Landscaping. Is this like, James Taylor's "Fire and Ice?" Are they trying to mix metaphors here? How can you run around and do landscaping and carry ice? I don't get it. Love the tune “Gold Dust Woman” Maybe you can do an audio for us.

Ice and Landscaping. Is this like, James Taylor’s “Fire and Ice?” Are they trying to mix metaphors here? How can you run around and do landscaping and carry ice? I don’t get it.

]]> By: Kelly Erickson http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-299 Kelly Erickson Sun, 27 Apr 2008 15:21:04 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-299 Brett, Welcome back to the MacFold. We Apple groupies always kill the fatted calf for prodigal PC-users who come home. I can smell the veal steaks now... O.D. is cool stuff. Once I was pretty deeply into it; now I let HBR get geeky on me and I just try to keep it in mind as one bit of the Experience Design puzzle. Later, Kelly Brett,

Welcome back to the MacFold. We Apple groupies always kill the fatted calf for prodigal PC-users who come home. I can smell the veal steaks now…

O.D. is cool stuff. Once I was pretty deeply into it; now I let HBR get geeky on me and I just try to keep it in mind as one bit of the Experience Design puzzle.

Later,

Kelly

]]> By: Brett Legree http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-298 Brett Legree Sun, 27 Apr 2008 14:43:15 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-298 Kelly, Yes, he does have a way with words, doesn't he? He's a good guy and makes me laugh all the time. If no one is willing to say something, he always is :) Thank you for that link - I've never looked into this from this angle, perhaps this is what I'm thinking of with my consulting idea. I'll explore it further. And that's exactly it, what you said - when you're up at the top, it is hard to see clearly what needs to be done, what with mission statements and so forth. I think a lot of companies forget why they were created in the first place, and what made them shine. Wow, thank you for saying that about the name, and the concept. Because I believe it. You can, in 6 weeks, get yourself aligned and headed to just about anything you choose. Then it just takes dedication and focus to stay the course. -Brett PS - I ordered my MacBook Pro last night. I expect my effectiveness and efficiency to jump when I have it, and it is part and parcel to a couple of my business ideas, including this one. I'm back to a Mac again... Kelly,

Yes, he does have a way with words, doesn’t he? He’s a good guy and makes me laugh all the time. If no one is willing to say something, he always is :)

Thank you for that link – I’ve never looked into this from this angle, perhaps this is what I’m thinking of with my consulting idea. I’ll explore it further.

And that’s exactly it, what you said – when you’re up at the top, it is hard to see clearly what needs to be done, what with mission statements and so forth. I think a lot of companies forget why they were created in the first place, and what made them shine.

Wow, thank you for saying that about the name, and the concept. Because I believe it. You can, in 6 weeks, get yourself aligned and headed to just about anything you choose. Then it just takes dedication and focus to stay the course.

-Brett

PS – I ordered my MacBook Pro last night. I expect my effectiveness and efficiency to jump when I have it, and it is part and parcel to a couple of my business ideas, including this one. I’m back to a Mac again…

]]> By: Kelly Erickson http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/comment-page-1/#comment-297 Kelly Erickson Sun, 27 Apr 2008 14:31:48 +0000 http://maximumcustomerexperience.com/2008/04/26/tip-of-the-week-the-simplest-way-to-avoid-naming-disasters/#comment-297 Brett, I loved Friar's comment elsewhere about the 9-page doc stating "smoke outside in designated areas." If there were a way in to the top, your clear eye and focused practicality could do wonders... and of course yours is not the only document-addled engineering firm in need, either. Not by a long-shot! You might take a look into "Organizational Development" (O.D.) [<a href="http://en.wikipedia.org/wiki/Organizational_development" rel="nofollow">Wikipedia,</a> and there's always good stuff in the Harvard Business Review if your local library has it] if you haven't already. It's a fascinating field, and often gets into this kind of thing. Some O.D. consultants make very fine money! I preach a lot of back to basics here. Things that seem simple on their face, but that top people have completely lost sight of. Sometimes, good enough IS all that is needed. Excellence applied in just the right places is a major factor in bottom-line results. Dragging your employees down WILL drag down your growth. 6 Weeks is all it takes for a change initiative to be created. Intense internal support for the long haul is what it takes to succeed, and that is the hardest part. Just like the changes you are working on personally, and discussing at 6 Weeks. Regards, Kelly P.S. 6 Weeks is a great name, with a hint of what it may be about, a positive association (appeals to our modern desire for fast results... compare to 20 weeks—ugh that's so far away!); a nice roll-off-the-tongue sound, a tease to make me want to know more, and a tie-in to a deeper story that I can find out about if I wish but don't need to know to "get it." No naming disaster there. (There's the outline for my naming series!) Brett,

I loved Friar’s comment elsewhere about the 9-page doc stating “smoke outside in designated areas.” If there were a way in to the top, your clear eye and focused practicality could do wonders… and of course yours is not the only document-addled engineering firm in need, either. Not by a long-shot!

You might take a look into “Organizational Development” (O.D.) [Wikipedia, and there's always good stuff in the Harvard Business Review if your local library has it] if you haven’t already. It’s a fascinating field, and often gets into this kind of thing. Some O.D. consultants make very fine money!

I preach a lot of back to basics here. Things that seem simple on their face, but that top people have completely lost sight of. Sometimes, good enough IS all that is needed. Excellence applied in just the right places is a major factor in bottom-line results. Dragging your employees down WILL drag down your growth.

6 Weeks is all it takes for a change initiative to be created. Intense internal support for the long haul is what it takes to succeed, and that is the hardest part. Just like the changes you are working on personally, and discussing at 6 Weeks.

Regards,

Kelly

P.S. 6 Weeks is a great name, with a hint of what it may be about, a positive association (appeals to our modern desire for fast results… compare to 20 weeks—ugh that’s so far away!); a nice roll-off-the-tongue sound, a tease to make me want to know more, and a tie-in to a deeper story that I can find out about if I wish but don’t need to know to “get it.” No naming disaster there.

(There’s the outline for my naming series!)

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