A Monday Series

You’re roasting. You’re cranky. Yet last week, you used that bright summer sun to highlight and Clear Out the Cobwebs. You’re feeling fresher already. What else can you do to ramp up your business this summer?

If you’re burnt-out, antsy, and need to revitalize your attitude as much as your business, this is the series for you. Experience Design for beach-dreaming business owners comes to your summer Mondays.

Summer Is a Great Time to Get Your Picture Taken

You’ve got a tan (well, as much as you plan to get). You’re feeling skinny (hard to eat when you’re so darned hot). Now’s the time: Book an appointment with a real photographer.

If you are the guy I saw with the twenty-year-old photo on the web yesterday, hurry up. No kidding, we can all tell that outfit is a relic. And the hair! We can’t hire you while wondering if you lost your comb. In 1987.

How to choose a business photographer

I recommend a look at your local business newspaper (not the daily paper, now, the business news). There are usually some fine head shots of local leaders, which often have credits. If you like what you see, look them up. There are often a few ads in the paper for folks who do executive portraits, as well. Check their websites and find one with a style you like.

I love the executive photos of Terence Roberts, here in Wilmington. I insist you check out his portfolio whether you are nearby or not, because if your photographer can get a shot demonstrating your expertise as well as your dental work (as he does), you really should. (No affiliation with Mr. Roberts, if you’re wondering.)

If you don’t have a local business paper, do an Internet search for your town and “executive photography” or “business photography.” Click around.

Take some time before the big date to think about the mood, the surroundings, the trappings of your business that should provide the backdrop for this photo. Think about your clothing. It also sets a mood (casual or relaxed), and if not carefully selected, it can date you faster than you can say “Bob Newhart in flannel.”

Last: ask your photographer’s advice, and take it. He or she knows how to bring the best out in you.

What are you going to do with this photo?

Freshen up your website or your blog (redid mine here at MCE a couple of months ago, in spite of my photo-phobia). Writing this has me thinking of doing it again, actually.

Put it on your brochures.

In some fields, putting your photo on your business card is becoming the norm (Real Estate comes to mind).

If your business hangs on you, the individual, a well-conceived photo may belong in your advertising.

Include it in your press kit.

Hang it in a hallway of your offices along with photos of the rest of your staff.

Give it to your Mom (she likes that kind of stuff).

How long has it been since you had your photo taken by a professional? If the answer is, “not since high school,” stop considering it an indulgence. This is a business expense to brand you, dear reader, as a pro worth contacting…. and paying.

What do you think when you see an obviously dated photo in a brochure or on the web?

 

Grow and be well,

Kelly Erickson