Dear Reader,

Whatever happened to dressing, speaking, behaving, just a little better than we suspect our audience may, so that they know we respect their time and thought about impressing them?

Oh, I could be thinking of the ladies, but today I’m not. I know there are ladies who’ve made an occasional, tiny error in dress out there, wondering about improving their Customer Experience, but ‘tis not to you I speak.

Casual Fridays? Not fond of them, but I survive. Casual client meetings, interviews, conferences? NO.


Let’s just say I had a meeting recently with a gent whose attire left me speechless. Not in a good way. No sale.

If you’re planning a speech or a meeting where you’d like to make a good impression on your prospect or client (is there a time when you don’t want to make a good impression?), take a moment to visit one of my favorite guilty lurking pleasures: Art of Manliness. Let Brett McKay help you look like the ace professional you really are. And if you want to sell me something, sell me on you, first.

Yes, personal appearance is part of Maximum Customer Experience. Take care of the details, and they’ll take care of you.

Have your say. You know you want to. 🙂


Grow and be well,

Kelly Erickson