That post is great! If that doesn’t make a few more people run out and get a copy I don’t know what will.

–Click over to Idea Sandbox, folks, Paul’s stuff is always worth the read.–

I originally got the book out from my library… three times in a row… which it turns out is their limit. I never knew libraries had a limit! That was when I knew I had to go buy it—I could barely part with the library’s copy.

Thanks for stopping by, as always!

Regards,

Kelly

In fact, if you want a preview of Bill’s approach, I did a post about it here:

http://idea-sandbox.com/blog/2006/12/how-to-be-different-dominant-selling-idea/

Going to peek at those on Amazon now. I’m due for a big bunch of new reads.

Brett,

Glad you got some beach time. I hope you all came back tanned and relaxed.

Regards,

Kelly

(Actually I was at the beach – just staring at the clouds.)

Good list here – I’ll have to pick one and check it out.

-Brett

Brett Legree’s last blog post…viking fridays – burn the boats, revisited.

The End of Marketing as We Know It by Sergio Zyman
A Big Life in Advertising by Mary Wells Lawrence

They are not exactly Step 1, Step 2, Step 3 type books — Lawrence’s book especially, which is more sort of a memoir. But there is a lot of great information there when you read between the lines…

~Graham

Graham Strong’s last blog post…One Dime Is All It Cost: How to Keep Your Content Current (And Why You Should…)