Who Designed This Experience?

Wouldn’t you think that if you bought a mouse…

[An image of a small furry thing is in my head at this point]

… the software that has to be installed, prominently labelled ‘Install before you use this mouse’…

[Oh. That kind of mouse]

… would be installable without the use of a mouse? I mean, it’s a Microsoft mouse!”


What can I say. Their head honcho retired.

Maybe they’re a little off their game right now.

Get on it, Steve Ballmer.


How are you making your customer’s Experience as simple as possible?


Grow and be well,

Kelly Erickson