A Day at the Races

ELITE CARS. PRIVATE TRACKS. DRIVING TO THE LIMIT.

A while back, I was watching Motorweek, a magazine-style show about cars on PBS, when they did a segment about Supercar Life. This company offers clients an entire day of driving supercars such as the Lamborghini Gallardo at a racetrack.

Their simple mission statement: “Having fun with supercars.”

Click to watch the video.

Now in this case, it isn’t the car manufacturers letting you have this Experience. It’s a private company, who owns the cars and leases the racetrack for the day (like the racecar scene in The Bucket List, without all the damage). It’s expensive, it’s exclusive, and for some, it’s a once-in-a-lifetime fantasy.

Recommendation to Lamborghini, Aston Martin, et al.: I think the car companies should be looking to glean information from Supercar Life’s customers, maybe offering a rebate for a survey at the end of the day or the like, as this is, in essence, a one day test-drive for true Propheteers who prove their loyalty by ponying up nearly 5,000 USD for the day.

In fact, when I first watched the segment, I was a little surprised that a supercar manufacturer hadn’t thought of the whole thing. This could be a great way to extend a brand!

So let’s turn it on its ear:

Can you make the Experience of your company’s offerings fun?

Would your customers pay to test-drive your product or service?

How can you encourage Propheteers to show off their love of your company?

 

Grow and be well,

Kelly Erickson