For Better or for Worse:

Brigette Bardot

Sex kitten.

Sex Pistols

Punk anarchy.

AK-47

Street killer.

Attack of the Killer Tomatoes

Cult classic.

Turner Classic Movies

Black-and-white.

Movie theatres

Overpriced.

Hummer

Oversized.

Sears

Shrinking.

 

I could go on and on… whatever you sell, if you become known at all, you’ll find your product/ service/ company is being reduced to simple expectations in your customer’s mind. “Brand perception” is a fancy term for this idea. Customers form the expectations. You aren’t in charge of their Perception, but you’d better be trying to direct it. Know your company’s Purpose, and demonstrate it in everything you do.

VisionPoints

Growing your small business.

πŸ™‚

Tip: Do a Perception check once a quarter. If customers think you stand for something that’s way off from your Purpose, you’ve got work to do!

Have fun and riff with me today—name a well-known product, a business, or a category and the expectation they’ve formed in your mind. It’s shockingly easy to do.

 

Grow and be well,

Kelly Erickson