He’s Got a Bridge in Brooklyn, Too…

A startup client walked in the door this week with a perfect name for her business.

Did Naming 101 play a part? I don’t know, but I wouldn’t change a thing about it. It’s a great name to grow her business.

Among the first tasks for any new business owner is securing their domain name. She was doing that herself, and it looked like it would be relatively simple.

The private owner of the dot com Internet domain was coy at first, simply rejecting her bids. What looked simple required more effort, so I looked into it.

I did a little research and found an old mention of what he felt the value was.

It turns out the owner wants $60,000 for the name.

Umm, no.

No letters strung together with .com at the end are worth that.

Maybe Apple.com. Disney.com. That’s it.

No small business will see a reasonable return on that kind of investment. This brings up an interesting point. Is the need for .com finally fading?

New name, or go with .net? She’s made her decision—what would you do?


Grow and be well,

Kelly Erickson

P.S. On an unrelated note: Dear readers, do any of you have commenting problems here? One reader who emails me her thoughts now and then, wrote me that her computer freezes when she tries to comment—she’s sure it’s here at Maximum Customer Experience only, and every time she tries! Does anyone else ever experience crashes when trying to comment at MCE? Thoughts and solutions for my frustrated reader would be greatly appreciated. Of course, if you also experience crashes every time you try to comment, you’ll want to email me: kellye (at) visionpoints (dot) net

Thanks in advance!