Until the Next Time
So, there’s the deadline. When you want to be done with the project, so you can get on to the next one. Then there’s The Deadline: When the boss, the client, or even you yourself, says you must be done with the project.
With me so far?
The deadline passed Thursday. I needed to be done. I wasn’t letting the client down, not That Deadline, but there were other projects waiting on this. I wanted to bust it out in case the other things took longer.
Instead, this took longer.
And when I say longer, what I mean is, late weeknights. A week or two of late weeknights had already been put in. All day Saturday. All night Saturday. Around 2:00 Sunday, morning, I finally finished, after every technical glitch possible had plagued me Wednesday-Thursday-Friday-Saturday. On the weekdays, people knew the general direction I was going, but with technical stuff causing steam to come out of my ears, let’s just say people kindly left me alone. Then on Friday night and Saturday, it was me and my sofa.
Sunday morning it was beautiful. The sun was shining, the work looked awesome, I felt brilliant. I expanded on the concept; I tweaked, I puttered, I admired.
Monday morning, someone asked if she could look at it.
“That’s not the direction we agreed on.”
“It’s not? Well, it’s pretty darned beautiful, though, isn’t it? It’s gonna rock.” You may be assured that “darned” is not the word I used. I was feeling a bit defensive.
“It’s kinda, umm, not ugly, but not right for this industry.”
I’ll proudly say that this conversation does not happen very often. In fact, this particular one is a couple of years old now. But as I worked on a project until the wee hours this past Saturday night, I remembered it all too well. When I knew I was getting high on my work, I put it down, unfinished. I’ll work on it after I’ve gotten some distance from it. Even Experience Designers need Perspective now and again.
Don’t fall in love, folks. Get that outsider’s eye. Let someone else fall in love. Then you’ll know.
Have you ever busted your hump to make the best, most incredible [insert product of your industry here], only to discover you’d gotten too close and fallen in love with a dud?
Hmm. Now that I look at it, this one is pretty rockin’.
Grow and be well,
Kelly Erickson
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22 September 2008, 7:56 am
Ugh, I hear you. It’s the pitfall of every writer to fall in love with his or her own words. Hopefully (knock on wood) I’m past that, and can look at my own work somewhat objectively.
Is there anything worse than thinking you nailed something, and your client hating it? Actually yes: knowing that you nailed something, and your client still comes up with objections. Especially if you are working for a project fee… You don’t get the embarrassed, sinking feeling so much as the frustrated, anger-rising-up feeling!
~Graham
22 September 2008, 8:12 am
Graham,
LOL. That is worse, and happens a bit more frequently.
That falls under the heading of “There’s no accounting for taste,” eh?
Regards,
Kelly
22 September 2008, 9:53 am
Ideally, in a perfect world with Gum-Drop faeries and Unicorn Rainbows, you probably should have put the project away for a few days, rested on the weekend, and come back to it Monday with a fresh perspective.
And the customer would have understood, waited a few more days, and everyone would have been happy.
But I understand, that’s not how it works in the Real World.
Though deadlines like this tick me off. When presented with them, I ask myself:
What are the “REAL” consequences of being late?
If I didnt’ get it done on time, would anyone die? Would anyone get hurt? Would the company be in violation of the law? Would they lose $$$$? Will jobs be lost?
Chances are, all the answers are “No”. What I’m doing is NOT a metter of life and death.
But from the customer’s persepctive, it might as well be.
22 September 2008, 2:04 pm
Friar,
You brought the faeries and the rainbows with you! Aargh!
Well, considering that I’m in charge of making (most of) our deadlines, I’ve got no one to blame but myself. Darn.
That’s why I always try to leave a little distance between when it would be ideal to have the thing done, and when the client expects it. If you count several more late nights as “I had time,” I did have time to rework that project before presenting it to the client.
However, point well taken. Real consequences are usually just “we get behind,” maybe as horrible as “I have to make an apology,” not “client loses a kidney.” I try to keep it in perspective, and most clients can, too. Most.
I keep odd hours to maximize time with the kid. Semi-late nights and every-other-weekends are part of how I operate. I don’t recommend it, but it works for me. Seriously late nights are for when I’m having too much fun to stop or when unfortunately, I’m making up for daytime stuff that didn’t get done.
Regards,
Kelly
22 September 2008, 2:44 pm
@Kelly
I wasn’t commenting so much on your work style, as the whole “artificial deadline” concept the corporate world self-imposes on itself.
On my last job, we were told we ABSOLUTELY CAN’T MISS this one deadline. The report is due on THIS DATE. No later. We were understaffed and under qualiifed. I knew this and I told the managers. They told me I didnt’ “multi-task” very well.
And they cracked the whip for months and we barely got everything in on time.
Then suddenly the client had a new supervisor and they took a few extra months to review our proposal. Just like that.
(Isnt’ that CONVENIENT?)
Wish we (as a society) would lighten up. If things are truly not drop-dead urgent, then we should indicate so. Maybe then people would spend less time burning out on stress leave, and acually get more productive work done.
Friar’s last blog post…Celebrating my Literary Ignorance: A List of Books I’ve Never Read
22 September 2008, 2:52 pm
I feel your pain, Kelly. This hasn’t happened to me in a while either — dumb luck probably — but I remember the pain of it from the last time.
I didn’t fall in love, though. It was one of those projects where the client had a very different vision than I did, so I did what he asked. I thought I did it perfectly, to his specifications. He looked at it and said he didn’t like what he wanted after all.
He still didn’t like the way I had wanted to do it, so we compromised, and I charged him accordingly. We went back through the whole thing again once I was finished with this next round of re-doing, and he still wasn’t happy.
I ended up referring him to someone else — lest I be tempted to travel to his city to smack him in person — and ironically what he finally ended up with looked (from the new writer) turned out to be very similar to my first vision. I laughed. And was secretly glad to be rid of him.
Amy Derby’s last blog post…I’m Me. Who Are You?
22 September 2008, 3:47 pm
Friar,
I know. I just realized upon re-reading that it could sound like working for me is a pretty hideous thing… nights, weekends, reworking stuff with no spare time… My life is flextime, so it’s just me doing the nights & weekends. I don’t make anyone else jump the hoops I jump.
Amy,
“Lest I be tempted to travel to his city to smack him in person”—LOL.
I suspect some of the posts here began with a variation on that theme…. I get good ideas from moments of frustration, and prospective clients who read here seem to recognize their own pain points when they read those posts, too. So something comes out of the temptation.
Later,
Kelly
22 September 2008, 5:05 pm
Man, I’ve done it myself, and I’ve just been frustrated by it in others. Twice in the last couple of weeks I’ve edited and guided and helped for hours, only to have the writers too set in their ways to change anything, which in my professional opinion was not a good choice. If it’s one thing I can’t stand, it’s writers’ egos. And yet, which of us doesn’t have the plank in our own eye, so to speak?
steph’s last blog post…Magic in the Air
22 September 2008, 7:26 pm
Aughh, there was just an article in Oct. Print called “Kill Your Darlings”. Book covers that did NOT make it and the ones that did. Really cool to see. And I just made someone scrap a beautiful project, beautiful, but not for beautiful for me. It happens.
Deep breath, and then dig in again.
I am kinda liking Amy’s, “lest I be tempted to travel to his own city to smack him in person”, diplomatic client service. I have had one or two of those…. still make my teeth grate.
22 September 2008, 10:52 pm
Steph,
LOL—plank in the eye? Never heard of it before but it’s a good one! I’m normally pretty egoless about it, but then, there’s the one you love, and changing that is hard. Down with (professional) love!
Like, present, defend, all good. Love, that gets sticky.
Janice,
I think I have it here… somewhere… buried… haven’t read the issue yet.
I kill most of my darlings before they’re seen, such is the nature of design, but when it’s a finished darling, and you’re sure it’s breathtaking, UGH.
Having to tell other folks to kill a project that’s headed in the wrong direction is murder for me. That’s how it goes. Sometimes, you can’t get it right until you get it wrong a few times.
Until later,
Kelly
22 September 2008, 11:07 pm
Oh Kelly,
YES.
And it has left me heartbroken more than once.
By the time some editors have finished with my work, it was unrecognizable, and frankly I was not even in relationship any more with the piece.
In fact, sometimes it has been my own websites!
Harmony’s last blog post…The Art Of BEING in My Own Business – Part 1
22 September 2008, 11:32 pm
Harmony,
“It was unrecognizable, and frankly I was not even in relationship any more with the piece.” That’s the best line of the day. I know just what you mean. Ouch!
Until later,
Kelly
23 September 2008, 12:07 am
@Harmony
I can relate. I’ve published a few scientific papers in my time. Each time, I had to deal with PhD supervisors who insisted on re-writing everything I wrote.
Each and every word was nit-picked and dissected. It would take us 2 hours to obsess over how to write a 250-word abstract.
Then it would get sent to THEIR boss, and the process would start all over again.
In the end, the only original words of mine they kept were the occasional “and”, “but”, “a”, “the”.
But at least I was listed as “author”.
Friar’s last blog post…Celebrating my Literary Ignorance: A List of Books I’ve Never Read
23 September 2008, 2:04 am
Being a validation junkie, I’m all about checking as I go. It might mean things move more slowly, but I’d rather take my time and wait for client approval at every step along the way than have to rewrite something on my time that wasn’t what the client wanted.
I’ve always done this – usually passing an outline by a TA during university, checking with my high school teacher about the direction for the essay, etc…
23 September 2008, 6:45 am
Alex,
That’s what was truly sad about this old love affair I’m writing about. It had been through at least three rounds of approvals, then I just started running with something mainly because I’d fallen for how clever I was, without stopping to consider whether I was taking the design off course.
There was a lot of talk between me, myself, and I that went, “Oh, it’s beautiful.” “Yes, should we push it further?” “Why not, this is genius already, let’s go for it.”
In among the swearing about the technical issues. I’d gotten distracted from does this work for the client, and more importantly, does it work for the client’s prospective customers.
Truth is, I’m not much into validation, but it’s fairly critical to design work! Without it I’d be in love with everything I do, I suppose. Knowing I’ve got to run things by someone else usually keeps me from forming relationships too quickly.
Regards,
Kelly
23 September 2008, 11:19 am
Kelly,
At least you have your heart open to love. The breaks are part of appreciating the glories. I’ve had my heart broken so many times, that I spent a long time shutting it down. Now THAT’S a place you don’t want to be!
Regards,
Rita
Rita’s last blog post…I Was A Mail–Order Bride: Part One – I Have RSD
23 September 2008, 5:56 pm
I had a slightly similar experience once. I wrote my heart out on a project for a client I really liked. I emailed him to deliver the prized writing and collect the remainder of my fee, but never heard back. I checked his website once a week for six months to see if he posted my work and emailed him once a month, to no avail. My best work is still collecting dust in a folder and my client may be six feet under or kidnapped by smelly freedom fighters for all I know.
No one will ever love it but me.
I feel your pain Kelly Girl.
Jamie Simmerman’s last blog post…9 Steps to Clearer Writing: Cutting the Fat and Choosing Words Carefully
23 September 2008, 6:00 pm
Kelly, I cringed and laughed. Oh yea, I’ve been there! I put in nights and weekends for a kick butt corporate training only to have it met with lukewarm response. I ended up revisiting it in the light of day after a few days off from it and the darn thing really did come together. I try to only fall in love as I’m writing it the first time and then I walk away, unlock the door and let the critic and editor back in the room. They are brutally honest, and are never afraid to tell me to get over myself.
Karen Swim’s last blog post…Truth or Madness Monday
23 September 2008, 6:02 pm
P.S. Must do that commentluv fix, btw thanks for having the discussion over the weekend. Clearly, I’m having the same issue.
Karen Swim’s last blog post…Truth or Madness Monday
23 September 2008, 11:51 pm
Ahh, Rita,
Well, best to keep a little distance from the work, eh? Usually, not a problem for me.
Heartbreaks of the other sort—see the Maximum Dating experience blog, coming… never. LOL!
Jamie,
Welcome!
Thanks for your story, painful though it must have been. Time to rework it or cherry-pick the most wonderful ideas from it and get it out to somebody else, I’d say. No sense keeping your light under a bushel-basket!
Karen,
“Unlock the door and let the critic and editor back in the room.” Oh, yeah, time-crunched, I knew there was something I forgot! That’s really it. Sometimes I get wrapped up in a great project and I don’t want to hear from my inner critic.
Thank goodness for outer critics.
In this case I still think it was brilliant, but it didn’t take more than a half-hour of sitting and pondering “That’s not the direction we agreed on” to realize it wasn’t brilliant for the client, which is how we get paid.
All’s well that ends well.
Re: CommentLuv—Andy’s explanation was great, though it’s obviously going to take a lot of publicizing about the upgrade to get everybody to install it. From what I can tell it’s well worth it, and I’m looking for a break in the next two weeks or so to do it here. My readers’ pain is my pain.
Until later,
Kelly
24 September 2008, 9:20 am
@Kelly
Ah yes, once you’ve gotten the last go ahead it’s so tempting to let a fun and beautiful tangent pull you off course. It’s like Little Red Riding Hood sings in Into the Woods: “Nice is different than good.”
Alex Fayle | Someday Syndrome’s last blog post…Fearfully Moving Forward
27 April 2010, 2:56 am
Heh, I do this quite often actually. Usually I can persuade the client to see the positive aspects of what I’ve designed for them, because after all they came to me. If they were designers themselves then they wouldn’t need to hire one.
Doug C.´s latest blog… Designer’s Rant: Psychotic Photoshop
27 April 2010, 8:19 am
Doug,
Hello! Welcome to Maximum Customer Experience.
I agree, your skill in selling the angle you’ve taken is a key ingredient. And since you’ve been around a while, then I suspect most of the time when you fall in love with a project, even if you’ve gone slightly off the brief, you know you’ve done it for all the right reasons. Most of the time our love is justified!
(Just that once in a while can be killer, ha ha.)
Regards,
Kelly