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	<title>Comments on: Inspiration Points: The Not-So-Secret Ticket to Your Fortunes</title>
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	<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/</link>
	<description>Go Where Your VisionPoints</description>
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		<title>By: Inspiration Points: Why Having the Coolest Ads is NOT the Way to Go &#124; Maximum Customer Experience Blog</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4598</link>
		<dc:creator>Inspiration Points: Why Having the Coolest Ads is NOT the Way to Go &#124; Maximum Customer Experience Blog</dc:creator>
		<pubDate>Wed, 08 Oct 2008 09:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4598</guid>
		<description>[...] you say, &#8220;We&#8217;ll change your life,&#8221; or do you say, &#8220;Damn, we&#8217;re good?&#8221; (Hint: Advertising your greatness is a [...]</description>
		<content:encoded><![CDATA[<p>[...] you say, &#8220;We&#8217;ll change your life,&#8221; or do you say, &#8220;Damn, we&#8217;re good?&#8221; (Hint: Advertising your greatness is a [...]</p>
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		<title>By: Karen Swim</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4412</link>
		<dc:creator>Karen Swim</dc:creator>
		<pubDate>Fri, 03 Oct 2008 02:44:54 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4412</guid>
		<description>Kelly, this is profound and it speaks to not simply doing what the customer thinks is right but GAINING the customer by understanding what they think they want and presenting yourself as the solution. Love it!</description>
		<content:encoded><![CDATA[<p>Kelly, this is profound and it speaks to not simply doing what the customer thinks is right but GAINING the customer by understanding what they think they want and presenting yourself as the solution. Love it!</p>
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		<title>By: Alex Fayle &#124; Someday Syndrome</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4405</link>
		<dc:creator>Alex Fayle &#124; Someday Syndrome</dc:creator>
		<pubDate>Fri, 03 Oct 2008 02:32:33 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4405</guid>
		<description>Then I&#039;m obviously beginning to get the hang of this marketing thing ;)

Alex Fayle &#124; Someday Syndrome&#8217;s last blog post...&lt;a href=&quot;http://somedaysyndrome.com/2008/10/pushing-yourself-forward-full-text-answers/&quot; rel=&quot;nofollow&quot;&gt;Pushing Yourself Forward - Full Text Answers&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Then I&#8217;m obviously beginning to get the hang of this marketing thing <img src='http://maximumcustomerexperience.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Alex Fayle | Someday Syndrome&#8217;s last blog post&#8230;<a href="http://somedaysyndrome.com/2008/10/pushing-yourself-forward-full-text-answers/" rel="nofollow">Pushing Yourself Forward &#8211; Full Text Answers</a></p>
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		<title>By: Kelly Erickson</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4401</link>
		<dc:creator>Kelly Erickson</dc:creator>
		<pubDate>Fri, 03 Oct 2008 00:42:56 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4401</guid>
		<description>He he, Alex, you make it sound so easy. How can I resist tomorrow&#039;s post with a lead-in like that? :)</description>
		<content:encoded><![CDATA[<p>He he, Alex, you make it sound so easy. How can I resist tomorrow&#8217;s post with a lead-in like that? <img src='http://maximumcustomerexperience.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Alex Fayle &#124; Someday Syndrome</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4383</link>
		<dc:creator>Alex Fayle &#124; Someday Syndrome</dc:creator>
		<pubDate>Thu, 02 Oct 2008 13:39:11 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4383</guid>
		<description>Shoehorn bad. Quick start good.

Since I&#039;m in this for a long time (as well as a good time), I&#039;ve decided that the best way to go about this is to take a page from the social networking sites and build up my tipping point level of Raving Fans.

You&#039;ll see what I mean with my post tomorrow...

Alex Fayle &#124; Someday Syndrome&#8217;s last blog post...&lt;a href=&quot;http://somedaysyndrome.com/2008/10/pushing-yourself-forward-full-text-answers/&quot; rel=&quot;nofollow&quot;&gt;Pushing Yourself Forward - Full Text Answers&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Shoehorn bad. Quick start good.</p>
<p>Since I&#8217;m in this for a long time (as well as a good time), I&#8217;ve decided that the best way to go about this is to take a page from the social networking sites and build up my tipping point level of Raving Fans.</p>
<p>You&#8217;ll see what I mean with my post tomorrow&#8230;</p>
<p>Alex Fayle | Someday Syndrome&#8217;s last blog post&#8230;<a href="http://somedaysyndrome.com/2008/10/pushing-yourself-forward-full-text-answers/" rel="nofollow">Pushing Yourself Forward &#8211; Full Text Answers</a></p>
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		<title>By: Kelly Erickson</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4382</link>
		<dc:creator>Kelly Erickson</dc:creator>
		<pubDate>Thu, 02 Oct 2008 10:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4382</guid>
		<description>Alex,

That is a very interesting, honest assessment. Sound like you are (sometimes) using a shoehorn to get them into a size they don&#039;t want (pardon the metaphor).

How about a quick &lt;em&gt;start&lt;/em&gt;? You can&#039;t promise a quick fix, but maybe that&#039;s a way to get at that urge.

Honestly, I think you&#039;ve tapped something critical there. Hmm, hmm. How to give a quick fix when it doesn&#039;t exist?

If you could really answer that, without the shoehorn, like the man says, &quot;you have your ticket to fortunes.&quot;

Later,

Kelly</description>
		<content:encoded><![CDATA[<p>Alex,</p>
<p>That is a very interesting, honest assessment. Sound like you are (sometimes) using a shoehorn to get them into a size they don&#8217;t want (pardon the metaphor).</p>
<p>How about a quick <em>start</em>? You can&#8217;t promise a quick fix, but maybe that&#8217;s a way to get at that urge.</p>
<p>Honestly, I think you&#8217;ve tapped something critical there. Hmm, hmm. How to give a quick fix when it doesn&#8217;t exist?</p>
<p>If you could really answer that, without the shoehorn, like the man says, &#8220;you have your ticket to fortunes.&#8221;</p>
<p>Later,</p>
<p>Kelly</p>
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		<title>By: Alex Fayle &#124; Someday Syndrome</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4380</link>
		<dc:creator>Alex Fayle &#124; Someday Syndrome</dc:creator>
		<pubDate>Thu, 02 Oct 2008 06:35:53 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4380</guid>
		<description>My clients want to stop procrastinating. They buy books and programs about procrastination that they don&#039;t read. They want the quick fix.

Unfortunately the quick fix doesn&#039;t exist. 

I *could* take advantage of the quick fix desire and promise a quick fix even though none exists (it&#039;s done all the time), but my integrity won&#039;t allow it.

So the challenge for me therefore is to bridge that gap between a desire for change and the non-existence of a quick fix.</description>
		<content:encoded><![CDATA[<p>My clients want to stop procrastinating. They buy books and programs about procrastination that they don&#8217;t read. They want the quick fix.</p>
<p>Unfortunately the quick fix doesn&#8217;t exist. </p>
<p>I *could* take advantage of the quick fix desire and promise a quick fix even though none exists (it&#8217;s done all the time), but my integrity won&#8217;t allow it.</p>
<p>So the challenge for me therefore is to bridge that gap between a desire for change and the non-existence of a quick fix.</p>
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		<title>By: Kelly Erickson</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4378</link>
		<dc:creator>Kelly Erickson</dc:creator>
		<pubDate>Thu, 02 Oct 2008 03:05:21 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4378</guid>
		<description>Harmony,

Daringly, indeed! I think deep in many of our hearts is that daring desire. Creating benefits for the future—that&#039;s some fine Wednesday Words there.

:)

Until later,

Kelly</description>
		<content:encoded><![CDATA[<p>Harmony,</p>
<p>Daringly, indeed! I think deep in many of our hearts is that daring desire. Creating benefits for the future—that&#8217;s some fine Wednesday Words there.</p>
<p> <img src='http://maximumcustomerexperience.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Until later,</p>
<p>Kelly</p>
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		<title>By: Harmony</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4375</link>
		<dc:creator>Harmony</dc:creator>
		<pubDate>Thu, 02 Oct 2008 02:51:41 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4375</guid>
		<description>Good point!  This is about the needs of our customers FIRST, then our own need so we have win-win.  And finally the TRIPLE WIN...where not only do we both benefit from knowing our what our customer wants and providing it effectively, but we create benefit for others, the planet or daringly I say, the future.

Harmony&#8217;s last blog post...&lt;a href=&quot;http://harmonythiessen.com/blog/entry/39700/who-is-a-global-citizen&quot; rel=&quot;nofollow&quot;&gt;Who Is A Global Citizen?&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Good point!  This is about the needs of our customers FIRST, then our own need so we have win-win.  And finally the TRIPLE WIN&#8230;where not only do we both benefit from knowing our what our customer wants and providing it effectively, but we create benefit for others, the planet or daringly I say, the future.</p>
<p>Harmony&#8217;s last blog post&#8230;<a href="http://harmonythiessen.com/blog/entry/39700/who-is-a-global-citizen" rel="nofollow">Who Is A Global Citizen?</a></p>
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		<title>By: Kelly Erickson</title>
		<link>http://maximumcustomerexperience.com/2008/10/01/inspiration-points-the-not-so-secret-ticket-to-your-fortunes/comment-page-1/#comment-4374</link>
		<dc:creator>Kelly Erickson</dc:creator>
		<pubDate>Thu, 02 Oct 2008 02:06:11 +0000</pubDate>
		<guid isPermaLink="false">http://maximumcustomerexperience.com/?p=242#comment-4374</guid>
		<description>Brett,

Poor McD&#039;s, they get looked at way too often on this blog. Eeek. 

Did they find out what we want, though? Quick, hassle-free (relatively), pleases bland-palate children as we rush-rush-rush, and did I mention &lt;em&gt;cheap&lt;/em&gt;?

I hate when they&#039;ve got modern-pace-of-life down to a T. We know exactly what we want and they figured it out.

Bartolomo,

Yes, this is a very clear way to look at the big picture. Welcome, and thanks for your comment!

Friar,

I think that&#039;s when the fad dies quickly, right? If the customer didn&#039;t want it at all?

Of course if you take listening to the customer too seriously, you come up against what Henry Ford said: &quot;If I&#039;d asked the customer what they wanted, they would have said faster horses.&quot;

You can&#039;t listen to the customer&#039;s specifications, just to their wants. &quot;They want you to change their life.&quot; So Henry Ford gives them the ability to get out and travel the world, and Steve Jobs gives them the ability to bring productivity home, and the Internet gives them (us) global interconnectivity. All things we didn&#039;t know we wanted, yet we did want them, if you knew how to listen.

Like McD&#039;s.

Janice,

I don&#039;t care for their graphic style over at The Total Package, but I can&#039;t get enough of their writing. So I&#039;m a semi-devotee. A great bunch of writers and thinkers over there.

&quot;They want something special that not just anyone can have.&quot; That, and the story, for sure. Folks who will buy original works of art want something no one else can have, and the story helps them show it off without being... show-offs. Instead they can tell your story, or the story of the piece. 

I completely agree, the intangible is why a Janice Cartier, and not something from Prints-R-Us down the street. Though I do have Van Gogh&#039;s &lt;em&gt;Sunflowers&lt;/em&gt; hanging in my kitchen, and I don&#039;t mind that it&#039;s a print. With some things you settle for the reminder of what it was like to stand in front of the real thing.  :)

Until later,

Kelly</description>
		<content:encoded><![CDATA[<p>Brett,</p>
<p>Poor McD&#8217;s, they get looked at way too often on this blog. Eeek. </p>
<p>Did they find out what we want, though? Quick, hassle-free (relatively), pleases bland-palate children as we rush-rush-rush, and did I mention <em>cheap</em>?</p>
<p>I hate when they&#8217;ve got modern-pace-of-life down to a T. We know exactly what we want and they figured it out.</p>
<p>Bartolomo,</p>
<p>Yes, this is a very clear way to look at the big picture. Welcome, and thanks for your comment!</p>
<p>Friar,</p>
<p>I think that&#8217;s when the fad dies quickly, right? If the customer didn&#8217;t want it at all?</p>
<p>Of course if you take listening to the customer too seriously, you come up against what Henry Ford said: &#8220;If I&#8217;d asked the customer what they wanted, they would have said faster horses.&#8221;</p>
<p>You can&#8217;t listen to the customer&#8217;s specifications, just to their wants. &#8220;They want you to change their life.&#8221; So Henry Ford gives them the ability to get out and travel the world, and Steve Jobs gives them the ability to bring productivity home, and the Internet gives them (us) global interconnectivity. All things we didn&#8217;t know we wanted, yet we did want them, if you knew how to listen.</p>
<p>Like McD&#8217;s.</p>
<p>Janice,</p>
<p>I don&#8217;t care for their graphic style over at The Total Package, but I can&#8217;t get enough of their writing. So I&#8217;m a semi-devotee. A great bunch of writers and thinkers over there.</p>
<p>&#8220;They want something special that not just anyone can have.&#8221; That, and the story, for sure. Folks who will buy original works of art want something no one else can have, and the story helps them show it off without being&#8230; show-offs. Instead they can tell your story, or the story of the piece. </p>
<p>I completely agree, the intangible is why a Janice Cartier, and not something from Prints-R-Us down the street. Though I do have Van Gogh&#8217;s <em>Sunflowers</em> hanging in my kitchen, and I don&#8217;t mind that it&#8217;s a print. With some things you settle for the reminder of what it was like to stand in front of the real thing.  <img src='http://maximumcustomerexperience.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Until later,</p>
<p>Kelly</p>
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