Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

A good advertisement is one which sells the product without drawing attention to itself.
—David M. Ogilvy

How do you say, “We’re right for you,” to your customer?

Do you say, “We’ll change your life,” or do you say, “Damn, we’re good?” (Hint: Advertising your greatness is a turnoff.)

Worse yet, does your advertising (website, blog, brochure, DVD… ) say “Look how pretty” and expect the customer to decide that means you can help them out?

When it comes to promoting yourself, forget overly clever, forget loud, and definitely forget long-winded. I don’t want to know you’re good, and I sure don’t want to know your writer/ designer/ ad agency is good. I want to know that when I buy from you, I’ll feel good.

It’s not about you. It’s about the folks who pay your bills.

Would you rather buy from the company with the coolest ads, or the company who wants to make you cool? How does your company sell without drawing attention to the sales materials?


Grow and be well,

Kelly Erickson

The Big P.S.: Monday, we talked about connections. Coming up, I’m going to connect you with some great voices in Experience Design.

Tomorrow something very different for MCE: A Pixelated Blog Conference, inspired by Mitch Joel by way of the inimitable, life-changing Chris Brogan.

The first ever Maximum Customer Experience Conference, not-at-all-live, with a super roster of experts speaking on some of my favorite aspects of strategic, integrated Experience Design.

Does Experience matter? Can you really engineer it? Does your company matter to your customers? Can you make more money by improving your Customer Experience? (Haven’t you been reading here?) Get fresh takes on the questions that keep you up at night when you listen to what these folks have to say tomorrow. “Attend” as many “breakout sessions” as you like. I’ll write a quick intro to each so you can find the topics that interest you.

I hope you’ll come out from behind the firewall make some time in your day for a few of these brief videos, to learn and laugh (you know I’m looking for a few funny guys) about growing your business with Maximum Customer Experience.

Hey, why am I hyping it so much? You know if it’s here at MCE, it’s free, right? So come on back tomorrow. But today, subscribe, leave a comment, or bookmark this post to share with others.