Comments on: Should You Stickle in a Recession?

By: Rita

Rita — Tue, 21 Oct 2008 18:51:06 +0000

Kelly,

I can NOT overemphasize how hand-written “thank you’s” (on plain, nice stationery) literally BUILT my wholesale jewelry business. People who receive them (EVERY CUSTOMER gets one) call ME to thank me for thanking them! In this day and age of the computer and email, getting a hand-written thank you note (with extra business card enclosed) is SO unexpected that it provides a word-of-mouth increase that has been unmeasurable for me.
Now I know that when a woman is wearing one of my pieces of jewelry, she is ALSO talking about the note I sent. How do I know it? I get calls from her friends…

Great post – Great advice!
Rita

Rita’s last blog post…Average Children, Mean Parents

By: Kelly Erickson

Kelly Erickson — Sat, 18 Oct 2008 00:28:15 +0000

Susan,

Welcome! Listening with more than your ears is an excellent point. I think a lot of people aren’t sure they want to hear, but that customer pays your salary. Always tuning in to the Perception of your customers will make you money, for certain.

Thanks very much for your comment.

Regards,

Kelly

By: Susan/Unique Business Opportunity

Susan/Unique Business Opportunity — Fri, 17 Oct 2008 23:45:13 +0000

You are absolutely right about being a "stickler" for details. Sometimes the best way to learn what details to refine is by listening to your customers with more than your ears. Listening for what is not said and watching for what is and is not done can give you much needed insight about what will create that repeat customer that we all want. Susan/Unique Business Opportunity’s last blog post...Action Relieves Stress When Financial Times are Tough

By: Kelly Erickson

Kelly Erickson — Fri, 17 Oct 2008 19:43:18 +0000

Friar,

LOL. Yes. I’m a well-known stickler, and I’m wearing a gorilla suit right now. Recording myself taking about how wonderful I am.

But of course, my diction is perfect.

Brett,

No. You must hire Motörhead. I have an in with them, y’know.

I just love it when we have a fully-formed intellectual discourse on Customer Experience here at MCE.

Friar, when do I get my Friday beerz? (Do you deliver from East Noplace to greater Philly in 30 minutes or less?) ‘Cuz this suit is kinda hot. I could use one if I’m going to keep flagging down needy small business owners here.

Regardz,

Kelly

By: Brett Legree

Brett Legree — Fri, 17 Oct 2008 15:01:54 +0000

Does a stickler include hiring Mr. T to walk in and say, “Pity da fool who don’t buy from Brett!”

^ ^
. .
^
o

(Good list, my friend)

-Brett

Brett Legree’s last blog post…blog action day 2008 – picking up the gauntlet.

By: Friar

Friar — Fri, 17 Oct 2008 12:57:56 +0000

What about obnoxious advertising, where the actual owner (not a hired actor) does the commercials?

Also, don’t forget those inflatable floppy-arm men in the front parking lot.

A giant something (gorilla or T-Rex) also works.

These techniques must work, right?

Because otherwise, they’d stop doing this.

Right?

Friar’s last blog post…Friar-O-Lanterns (Part III)