Yes, that is the trick. And it’s a darned tricky one, but it can be done… look at Havi, with a similar message. (Though I confess I like your persepctive better.) She’s burning up the sales even in tough times.

[Your email... I have a couple of meetings this a.m. (p.m. in España?)... let me send you a couple of serious sentences this evening. Don't want you to think I'm not musing on it.]

Until later,

Kelly

The trick I guess is convincing enough people that living without somedays *is* essential.

Alex Fayle | Someday Syndrome’s last blog post…Creating Room to Grow: Akemi Gaines Interview

I didn’t want to say it, b/c then I’d look like I was playing favorites on the weekend, but y’know, YOU’RE the best.

^^
. .
^
o

Aw,Geez…Listen to you two. Timmy would be proud.

“You’re the best..”

…”No, YOU ARE”

…”No, really, I’m NOTHING compared to YOU!”

…”No…YOU’RE the best!”

…etc.

Well, I’ll settle this once and for all.

You’re BOTH the BEST!

Friar’s last blog post…Moon Sketches

(And you didn’t even spell anything funny this time? Sorry about that….)

Sure. Look, I know it could sound big and bad, “convincing” people that we offer essential services or products. Marketers of all stripes get a bum rap for selling ice cubes to Eskimos.

If you can back it up with why it’s essential to them, in their situation, what’s so big and bad about that?

If my ice cubes are pure and clean for your Eskimo-martinis and your natural ice floats have reindeer-poop in them, should I not tell you that my ice cubes are essential to your health?

Umm, you get the point. Since we decided to stop living in caves and catching rabbits as they wandered by, eating them and then wearing the fur, not much has been essential in a pure sense. But essential to your improved health, home, income, dining? We can make a case for these things.

If I can be (let’s say…) essential to making a small business more money, and also bring some of the joy back to a business owner who’s lost all the fun of making his or her own way?

I’m gonna sell that as absolutely essential, and yeah, I hope I convince that person that when they’re saying, *boom,* I need some joy back here, they’ll get it from a VisionPoints review faster than they will from buying new lighted candy canes for their front yard or whatever funky plan was number two on the list of possibilities.

But, on the other hand, we do have too much, and no, I don’t need my phone to make my toast. I would get great joy from a new toaster oven, though. Thanks for reminding me.

Brett,

I do my turbo-best, LOL. Man, you’ve got a lot more turbo than I have, though.

I know you’re not little Timmy who fell down the well, but let me tell you, for a guy who thinks you should be doing *more,* you sure do put me to shame. I look up to your energy. Rah! Rah!

Later,

Kelly

well, thank you – if I am extraordinary, you are ultra-turbo-super-extraordinary!

Part of what I plan involves this, and what Friar said too – people want that extra something special, and I believe I can offer it for much less than the “big boys”.

Brett Legree’s last blog post…summer’s end.