Or is it time to rethink the Stingy Strategy?

If you did all your cost-cutting measures before, what on Earth are you going to do now?

You can’t go back and fix that, I know, so there’s got to be another lesson here.

Provide value. Be the best you can be. Be the expert, the specialist, the one in a million. Be top of the mind.

Engineer delight, because chiseling away at your costs day after day, looking for another way to make the same buck with less product or less work, will always backfire.

Like it is now.

Don’t be the cheapest solution.

Be the Ideal Solution.

 

Grow and be well,

Kelly Erickson