How long can you resist the best chocolate in the city?

Sitting on the cool, granite countertop, there lay a beautiful box of gourmet chocolates, brought in by a grateful supplier to thank the staff for a year of superb word-of-mouth referrals. The red leather top was embossed with the name of the finest chocolatier in town. Inside lay dozens of mouthwatering delicacies, in flavors that could tempt the most ascetic of dieters into just one, lusciously robed, fall from grace.

The box sat with empty spaces for the three candies which had been eaten on the first day, for almost a month. Then someone asked if they could take it home for a family gathering, and it was gone.

The next week a 1-lb. gift box of drugstore chocolates was dropped off by a friend, who set the open box on the granite counter with a resounding thwapp of plastic and cheap cardboard box. “If I keep these at home, I’ll really need a New Year’s resolution or two. Have fun.”

They were gone in a day.

Yes. The cheap ones.

Lesson in Experience Design?

The open box.

How can you open up what you do, so the sight, the smell, the temptation of it is too much for a passerby to resist?


Grow and be well,

Kelly Erickson