Writing your opening sound-bite, Hollywood-style
Can the Mad Men who drive millions of moviegoers worldwide to plunk down 12 bucks to sit in a darkened theatre sharing a group Experience with strangers, teach you how to promote your business?
A great self-promotional sound-bite can be used in a brochure, on your website, or to finally put you at ease when you’re answering the dreaded “So what do you do?” Being able to sum up your irresistible value to a potential customer in a matter of seconds is a great start to providing Maximum Customer Experience.
These folks get paid a heck of a lot of money to write the words that will drive you wild with anticipation. Why not borrow their formula?
Do these coming attractions attract you?
5/29 – Up
Pixar follows up on their movies about gourmet rats and lonely robots with this flick about a grumpy old man and his balloon-powered floating house.
7/1 – Public Enemies
Johnny Depp stars as legendary bank robber John Dillinger and Christian Bale is the G-man on his tail in this true crime drama directed by Michael Mann.
11/6 – The Wolfman
Benicio Del Toro stars as a nobleman who, thanks to a werewolf bite, begins regular moonlit massacres of the local folk.
11/20 – Sherlock Holmes
Robert Downey Jr. brings the legendary London sleuth to life, with Jude Law as the faithful Dr. Watson and directed by Guy Ritchie.
12/25 – The Princess and the Frog
Disney presents its first traditional hand-drawn animated film in five years with a fairy tale set in New Orleans during the Jazz Age.
Let’s break it down:
- BIG NAME (big concept, big draw)
- Character (what the big name is there for)
- Plot (what the character will be doing to hold our attention)
- Little name (little draw, the closer)
Can we really do this?
- GROWING YOUR BUSINESS
- with buzz-worthy Customer Experience
- is almost painless with research, design, and directions to drive your profits up—even in a down economy—
- from VisionPoints, The Experience Designers.
Growing your small business with buzz-worthy Customer Experience is almost painless! with research, design, and directions to drive your profits up—even in a down economy—from VisionPoints, The Experience Designers.
Share your blockbuster intro below—have fun with this—or throw out a half-an-intro and your main idea, and let’s see if all our great MCE commenters can help you where you’re stuck!
These promo-bites are excerpted from Yahoo! MovieTalk’s Most Anticipated Movies of 2009.
By the way, can you spot one sound-bite that s*cks in the five Hollywood promotions above? I’ve got a candidate….
Grow and be well,
P.S. I’d love it if you’d take a moment today to Tweet, Stumble, other otherwise spread the word about this post (click on “share,” below).
The MCE sound-bite clinic is open for business, and I do hope you’ll help me prescribe some great tweaks!