Comments on: Blockbuster Self-Promotion Tips—& Try It Today in the Comments!

By: Kelly Erickson

Kelly Erickson — Tue, 20 Jan 2009 20:41:21 +0000

Yes. Ac-cent-tchu-ate the Positive. That sort of thing.

By: Graham Strong

Graham Strong — Tue, 20 Jan 2009 20:21:48 +0000

You've got a good point there, if I hear you right. Sell the positive, not the negative. Be all that you can be, not avoid being that. Improve on their strengths, don't point out their weaknesses. That sort of thing? ~Graham Graham Strong’s last blog post...Where Web Designers (and Designees) Can Go For Inspiration

By: Kelly Erickson

Kelly Erickson — Tue, 20 Jan 2009 19:05:13 +0000

Well, Graham,

When I have a choice of hope and fear (or other negatives) as motivators, I prefer to move the wording toward hope. So I’d rather talk about shining and fresh and rockin’ and opportunities than cobwebs and the dirt I hid under my rug (hey, don’t look under there!) and how I’ve been a bad girl. Which, no doubt, I have been.

For a blockbuster promo, I want to put the awesome, irresistible, all-smiles outcome front-and-center if at all possible.

Nothing sells like success!

By: Graham Strong

Graham Strong — Tue, 20 Jan 2009 13:30:55 +0000

@Todd – thanks! Actually, that’s why I love my slogan — it has my name in it already! (It’s funny, some of my local clients yell my slogan out to me as I meet them, sort of like Norm! on Cheers… Tells me it’s catchy and it works, I guess.)

@Kelly – That’s the idea — at least for your website. Get’s you thinking: when was the last time I cleaned under the rug on that web page?

Unless your web content is less than a year old, everyone has cobwebs…

~Graham

Graham Strong’s last blog post…Where Web Designers (and Designees) Can Go For Inspiration

By: Kelly Erickson

Kelly Erickson — Tue, 20 Jan 2009 13:30:08 +0000

Excelente. Just what I’d hope for!

By: Alex Fayle | Someday Syndrome

Alex Fayle | Someday Syndrome — Tue, 20 Jan 2009 12:56:35 +0000

Ooh very nice. I'm going to steal it for something I'm working on. Alex Fayle | Someday Syndrome’s last blog post...Goals and patience: Michael Martine interview

By: Kelly Erickson

Kelly Erickson — Mon, 19 Jan 2009 20:44:37 +0000

Alex,

Bravo, bravo! So energetic!

Maybe fewer words, less passive voice, and let Someday Syndrome be what it is—the thing we want to work past (in addition to Alex’s brand name, so add a little double meaning):

Stop wishing and start living beyond Someday Syndrome—get your ass kicked and get rid of self-blocking thoughts and attitudes with Alex Fayle, gentle guide and Someday Guru.

My tweak Rx.

Until later,

Kelly

By: Alex Fayle | Someday Syndrome

Alex Fayle | Someday Syndrome — Mon, 19 Jan 2009 19:55:21 +0000

Well, back from a nice relaxing weekend and I’m catching up in the homework you left for us…

* BIG NAME: Stop wishing, start living
* Character: Someday Syndrome
* Plot: gentle ass-kicking and unblocking of thoughts/attitudes
* Little name: Alex Fayle, Someday Guru

Stop wishing and start living with Someday Syndrome, where you’ll gently get your ass-kicked to rid yourself of self-blocking thoughts and attitudes through the inspirational yet practical writings of Alex Fayle, the Someday Guru.

How’d I do?

By: Kelly Erickson

Kelly Erickson — Mon, 19 Jan 2009 18:41:23 +0000

Graham,

I love the cobwebs, Norm, but y’know, it reminds me too much of how dusty and dank my place is… *cough, cough*

Delightfully dark you are.

Todd,

I agree. Everyone should have their copywriting taken by storm.

Some people should have their copywriting taken by force!

Later,

Kelly

By: Todd Smith

Todd Smith — Mon, 19 Jan 2009 17:09:51 +0000

James – who wouldn’t want their copywriting taken by storm!

Graham – great phrase: “clearing cobwebs off your content” I know Kelly’s gonna say put your name at the end. Maybe something like this: Clearing the cobwebs off your content and giving your design a fresh new start, Graham Strong helps your website raise the bar.

Todd Smith’s last blog post…Snow in the Desert?