Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
—Steve Ballmer, CEO, Microsoft

Get out.

Keep in touch with colleagues and with customers.

Care about your customers, and act on what they say to you.

Reality, real reality, is not to be found on a television screen, or behind your desk, and it’s certainly not to be found by guessing what your customer might be willing to buy or do.

You are not your customer. If your customer had your skills, your knowledge, and your ability to create your product or service, your customer would not need you. So if you want to know what your customer needs, don’t jump on a bandwagon with other providers, and don’t assume. Ask. Listen for the answers no one else is hearing.

What might a paying customer tell you about building your business? (Oh, no! Assuming already!)

Why not resolve to ask just one, today?


Grow and be well,

Kelly Erickson