Would You Repeat That, Slowly?

“Hold on, I have to use summary on Dialga.
“I gave Dialga 3 PP Ups on Roar of Time.
“Right now he has 3 out of 8 PP on Roar of Time, but he has 8 PP total, so I’m going to give him an Ether, to make him have 8 PP total, because Ether restores 10 PP, but he only has 8 PP (Power Points, Mama), so it won’t restore 10 PP, so it’ll just restore 5 PP.
“And I’ve got 18 Revives, and 11 Max Potions.”

I stop typing, and look over my reading glasses at The Kid.

“Good?” I ask.

She rolls her eyes at her clueless mother, and sighs The Sigh of the Preteen. “Good. Yes. Good, Mama.”

If you thought I was trying to lose you—or ferret out which of you know a GBA from a DS, bonus points if you know what game The Kid was rattling on about—No.

There is, in fact, a point.

These are not the droids you want
Be Whacky
Men Are From Mars…
Sharpen the Saw

Can you invent a language? It isn’t just for geeks, though admittedly it’s easier to think of geek-jargon in regular use.

It flies in the face of Never Alienate the Customer and Never Make the Customer Work Hard to Understand You. Words and phrases that are insider-only are going to make some people feel like outsiders.

An invented language can help your fiercest fans band together, and make (some) outsiders desperately want to get in. It’s a bold strategy.

If you want your fans to become loyal Propheteers, give them the words to talk to each other, and stand back. They’ll spread the word(s) on their own.

Which insider languages do you speak?

What do you get from sharing a language with other fans?


Grow and be well,

Kelly Erickson