Can a bucket of bagels be a brand ambassador?

Racing out of town a few weeks ago to bring our much-loved local bagels (and much-loved selves) up to New York State, I got to wondering about the power of being portable. This simple bucket has created eager fans six hours away from Delaware, through ease of purchase and repetition. Here’s how portability can grow your business, too.

5 Keys to putting your product or service in a bucket:

Portability should extend your reach, not cut into your regular business

Portability may make you accessible to customers who couldn’t otherwise afford you

It can make you available to customers at times (in places) when you can’t be open for business

It can put you within easy reach of customers who don’t have the opportunity to purchase from you normally

It should expose you to a wider audience

What, no bagels or other product to put in that bucket? Well, then, how can you and I make our ideas and our services more portable?

A bucket of ideas:

Books—let me curl up in bed with you or take you to the beach

“Sampler” service, like Tapas—offer only a tease to the “lightly” committed, so they can fall in love with your company

Remote service—could you offer telephone/email consults?

Speaking/teaching/seminars/workshops—online or off, speaking gigs bring your ideas to life and can even make them more memorable

Giving it away—this one is your secret weapon. You must set limits, but a few wise words to a customer or prospect “off the books,” stays with him or her (in goodwill) and travels farther than you can imagine (in word-of-mouth)

Got a great idea for making small business offerings more portable? Share it in the comments!


Grow and be well,

Kelly Erickson