WOW!

Websites—Wow!
Forums—Wow!
Whitepapers—Wow!
Blogs—Wow!
Facebook—Wow!
eBooks—Wow!
Teaching online—Wow!
Email newsletters—Wow!
Twitter—Wow!

Whoa.

You can’t cut through the noise like this.

You’re stretched way too thin. You’re chasing every new wave, and you know what? Waves sweep everything along with them. They’re indiscriminate. And waves crash.

Stop.

Plan your strategy. On purpose. Not on a bandwagon. Then—I know this may ruffle a few feathers—put on the blinders. Stop spinning around for every new wow. If you’ve planned it right, patience and consistency will pay off. They just won’t pay off instantly.

No matter what you’ve heard, new media do not mint new money. So work your plan for the long term. Not for the WOW.

 

Grow and be well,

Kelly Erickson