Should You Be in the Business of Changing Minds?

Is it worth trying to capture a market that’s already having their needs met adequately?

Just adequate? Maybe not such a huge hurdle to overcome.

What’s the difference between adequately served and content?

Between not looking, and loyal?

Could be hard to spot.

I’d rather look for

underserved
discontent
searching
waiting to bail

Or unserved. And have the field to myself.

 

Grow and be well,

Kelly Erickson