Intelligentsia, schmelligentsia. Great stories reveal, that’s what we’re here for

In the combined names of Social Intercourse, Meeting Interesting People, and Getting Out of a Rut, I have taken, in my time, some terrible beatings…. You see these gray hairs? Well, making whoopee with the intelligentsia was the way I earned them.
—Dorothy Parker

Dear readers and friends, crowd around the table. Having you join our luncheon once again makes this much more than whoopee! I’ve invited new friends and old to share their fresh perspective. I hope you’ll enjoy getting to know them—leave them a comment, and come on back to share your thoughts around the Maximum Customer Experience Round Table!

Perhaps it’s that favorite holiday of all storytellers, St. Patrick’s Day, coming to put a little Irish in each of us; perhaps it’s watching the girl I’ve told stories to since she was a wee lass turning ten. Whatever the reason, your intrepid Round Table host has been in something of a storytelling mood this week. So I’ve invited a group of incredible storytellers today to spin a few Customer Experience yarns. And ooh, are they tantalizing. Sit back in that fabulous chair, order your favorite beverage from the discreet waitstaff passing by our Table (so discreet you hardly know they’re there!), and slip away to faraway lands.

Let’s start with a tale that will make you want to run to Boston for the weekend. There’s a lot to be learned from Johnny Cupcakes’ storytelling style. Via Andy Nulman’s Pow! Right Between the Eyes.

Considering going out on your own, starting your dream business? Starting a Business Is Like Asking a Girl Out for the First Time, says Steve at, and though I haven’t asked any girls out, I feel like I’m ready now. (Wait. I think I have to go back and read that one again….) Utterly charming post, and an all-around great blog.

Mark Hurst is a wonderful storyteller, but today he’s pointing the way to two can’t-miss stories by other speakers, from his annual Gel Conference. If you do nothing else online today, please watch Natasha Schull’s speech about Las Vegas, linked to in Two Opposing Views of Customer Service at Good Experience. (Mark’s right—watching John Williams’ speech afterwards is a great antidote to the disturbing subject of Ms. Schull’s speech.)

But I know you aren’t going to settle for doing nothing else online today! Visit with Karen as she tells a story about a story: The “Coraline” Effect at Karen J. Lloyd’s Storyboard Blog. I love her description of this rare moviegoing experience.

Ms. Parker might not approve of ending on a light, happy note (I’ll try to go snarkier in the future), but this story is well worth breaking with her Round Table traditions. A Prototyping Experiment at Tim Brown’s Design Thinking. What would you do with your Free Time?

I hope you’ve eaten and drunk your fill with these great critics, tastemakers, and storytellers. Let’s do lunch again soon.

Love ‘em? Hate ‘em? Learn something fantastic as you clicked around? Think I missed the best one of the week? Please share in the comments!


Grow and be well,

Kelly Erickson

If you’re going to write, don’t pretend to write down. It’s going to be the best you can do, and it’s the fact that it’s the best you can do that kills you.
—Dorothy Parker


Previously, Mrs. Erickson and the Vision Circle (that’s you) entertained:

Announcing the Round Table

Commandos, Tweets, The Onion, and Google—Yes!