Or, Why Is This Round Table Full of Smirking Writers?

The first thing I do in the morning is brush my teeth and sharpen my tongue.
—Dorothy Parker

Dear readers and friends, crowd around the table. Having you join our luncheon once again makes this a real treat. I’ve invited new friends and old to share their fresh perspective. I hope you’ll enjoy getting to know them—leave them a comment, and come on back to share your thoughts around the Maximum Customer Experience Round Table!

Mrs. Parker knew that nothing drives home a message like a good laugh—and I hope you’ll find a few messages to stick with you here. Thank goodness a sharp tongue is always in style!

Remember back with me, folks, to when Starbucks embraced their luxury status, like Mrs. Parker embraced the Algonquin Hotel… to when they thrilled to defining the enemy as those cheap swill-drinkers who just don’t “get” their coffee Experience. Now that was a strategy. Well, no more. Now they’d like to “to rid your little mind of the ‘myth’ of a $4 sbux treat,” and Chris Houchens has got some crackerjack advice for the company in hey brother, can you spare a dime? I’m a little venti at the (handsomely redesigned) Shotgun Concepts.

The Hilton Group’s Requests Upon Arrival has arrived, in time to keep you from thinking Starbucks is alone in their cluelessness. Paul Williams ponders the many sides of this minimum Customer Experience. “Request Upon Arrival” Hotel Program Makes Me *Yawn* at Idea Sandbox.

I laughed, I cried, I realized we can’t always poke fun at the Big Boys. Sometimes the problem is within ourselves. Drew McLellan reveals The #1 reason why your prospect said no sale at Drew’s Marketing Minute.

Two short, yet stunning videos from Dan Ariely, the author of Predictably Irrational will help you run your business better, and leave you thinking hard: The Power of Price and The Influence of Arousal from Duke University’s Fuqua School of Business channel at YouTube.  (I could recommend every video the Fuqua School has—short, usable, really eye opening stuff from Ariely and others. Do check them out.)

And while we’re on the subject of pricing, Sean D’Souza says book prices are run by fear! If you hope to expand your small business by authoring a book, you need to hear what he says in Why Publishers Are Stupid About Book Pricing at the Psychotactics blog.

I hope you’ve eaten and drunk your fill with these great critics, tastemakers, and storytellers. Let’s do lunch again soon.

Love ‘em? Hate ‘em? Learn something fantastic as you clicked around? Think I missed the best one of the week? Please share in the comments!


Grow and be well,

Kelly Erickson

If you’re going to write, don’t pretend to write down. It’s going to be the best you can do, and it’s the fact that it’s the best you can do that kills you.
—Dorothy Parker


Previously, Mrs. Erickson and the Vision Circle (that’s you) entertained:

Announcing the Round Table

Commandos, Tweets, The Onion, and Google—Yes!

Tell Me a Story…


P.S. The Maximum Customer Experience Word-of-Mouth Birthday Giveaway closes on March 24, 2009 at 11:59pm EST, so there’s still time for you to enter! Whether you’re a new commenter or an old friend of MCE, just read the rules and spread the word for your chance to win!