I’ve been holding out on you…

Last Friday, I asked you a question that was purposely misleading.

Do you “know” what it takes to win today?

A little food for thought:

You are not trying to beat your customers.

I’m not even sure you should be trying to beat your competition. Be unique, offer something different, and make folks you used to consider adversaries into allies whenever possible.

Don’t look for the win. It’s see-through selfishness today, and yes, it always has been. But right now, customers are looking a lot harder at you than they ever have, in the lifetime of your business or mine.

What it takes to “win” today, is sincerely wanting the customer to be the winner.

Same as it ever was.


Grow and be well,

Kelly Erickson