Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

We’ve got to get into the overall relationship business. If we sell tickets one-off and hot dogs one-off and soda one-off, then we’re in trouble. I would think in a year and a half, people are going to come to our stadium and definitely notice a substantially different experience.
—Tod Leiweke, in Time Magazine Apr 2009

I love it! Tod Leiweke, CEO of the Seattle Seahawks, advocating a long-term relationship with your hot dog vendor, and Experience Design for football games, as an antidote to the economic downturn.

Think how much easier it’ll be for you than for the hot dog guy. You’ve got a lot more connection to your customers than one-off hot dogs, right?

Now if only Mr. Leiweke would set to work on those prices. Hmm….


Grow and be well,

Kelly Erickson