A Little Crazy Can Get Your Business Noticed (and It Makes for Some Fine Reading, Too!)

I might repeat to myself, slowly and soothingly, a list of quotations beautiful from minds profound; if I can remember any of the damn things.
—Dorothy Parker

Dear readers and friends, crowd around the table. Having you join our luncheon once again is the best find of all. I’ve invited new friends and old to share their beautiful, profound perspectives. I hope you’ll enjoy getting to know them—leave them a comment, and come on back to share your thoughts around the Maximum Customer Experience Round Table!

“…quit wasting time on the same old same old and do something remarkable to change your local world…. My mission is to inspire you to be revolutionary.” Marianna Hayes at Results Revolution Blog is Sick and tired of mediocrity, and she’s shaking the so-so out of her own company first. I enjoyed reading about her aha! moment.

Recently Experience Designer David Armano said goodbye to Critical Mass in Chicago, a gig that (among many opportunities) provided a launching pad for his Internet “celebrity,” and hello to the brand-new Dachis Corporation in Austin, Texas—exciting but a complete unknown. Kinda crazy? Maybe, but I admire his guts tremendously. The downside of fame is criticism from unknown corners, and he faces it down with class in Use the Gifts You’re Given at Logic + Emotion. If you’ve ever doubted your own talents, this quick hit of wisdom is a must.

Need to shake up your business? Drew McLellan thinks Now is the perfect time to try some crazy marketing idea. This post at Drew’s Marketing Minute has me thinking about what craziness I could stir up at VisionPoints. Love it.

Jon Swanson writes about another crazy-like-a-fox idea in the handwriting on the wall at Small Biz Survival. “I didn’t realize until last week… that by giving customers, fans really, the opportunity to break [a] cultural rule … they have permission to keep people waiting for a kind of food that is almost a commodity.” Jon knows you can do it, too.

Quiz: Fax machine, car radio, or… by Andy Sernovitz at Damn! I Wish I’d Thought of That! proves that crazy is not always good. Driving the customer crazy makes a bad Experience with lasting consequences. No positive word of mouth for this company!

Finally, a crazy idea that lifted my spirits and got me to act right away in my personal and professional life. You won’t want to wait five minutes before putting How Emotion Plays a Role in Creating Talent to work. From Sean D’Souza at Psychotactics Blog.

Let’s do lunch again soon!

Love ‘em? Hate ‘em? Learn something fantastic as you clicked around? Think I missed the best one of the week? Please share in the comments!


Grow and be well,

Kelly Erickson

If you’re going to write, don’t pretend to write down. It’s going to be the best you can do, and it’s the fact that it’s the best you can do that kills you.
—Dorothy Parker


Previously, Mrs. Erickson and the Vision Circle (that’s you) entertained:

Announcing the Round Table

Commandos, Tweets, The Onion, and Google—Yes!

Tell Me a Story…

Your Big Mouth and Other Biting (Wit)

Misery, Money, Music

It’s All Fun Until Someone Waters Down the Drinks