Don’t compete on price.
Don’t compete on price. You can’t.
What did you say?
Don’t compete on price.
What?
Don’t compete on…
Don’t compete on price.
Maybe, big businesses shouldn’t. But small businesses can’t.
Grow and be well,
Kelly Erickson
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7 May 2009, 5:56 am
What a perfect example of why people shouldn’t go for quick cheap sales. And so visual!
Alex Fayle | Someday Syndrome’s last blog post…Who and What Are Your Supports? Lab Rats Week 7
7 May 2009, 6:33 am
Alex,
Glad you liked it!
I’ve driven by the place forever, thinking their premise is a big problem. When the closing sale signs went up… time to yank out the camera.
Regards,
Kelly
7 May 2009, 12:30 pm
Man, these people obviously place no value in their walls real estate potential. Why, they left a whole entire white brick wall blank, without nary a sign…How else will anybody know they are cheap if they don’t maximize their potential wall signage that shouts how inexpensive and low quality their products are? Unfortunately, if I see this low class merchandising everywhere…What in the hell are they thinking? Now, I have been known to shop in thrift stores, there’s a market for inexpensive deals for this and that, but I always stay away from places advertising Minimum Customer Experiences such as this store. Ok, I admit to being an opinionated architect, pardon my rant.
7 May 2009, 1:33 pm
Chas,
Reasonable rants rarely refused.
Relished, really.
Regards,
Kelly
7 May 2009, 5:26 pm
Maybe nobody wanted oriental rugs?
But seriously, this reminds me of the Microsoft “Laptop Hunters” ads… hey, if you like Windows, that’s okay, but when you buy a cheap computer, well, you get a cheap computer…
7 May 2009, 5:46 pm
Your pictures say it perfectly!! Thanks for the reminder!
Todd Smith’s last blog post…Preliminary image selection for next year’s calendar
7 May 2009, 5:52 pm
Brett,
Oriental-rug-desires or no, we have no sales tax here in Delaware, and this place is on one of the main shopping drags, drawing in people from several states just to save their 8%. Folks here can sell anything if they know how. This just is not how!
Even if these are the best darned rugs around, from the peeling paint to the screaming signage, the perception is exactly as you say. Cheap. Most folks won’t be motivated to go past their perception to see if what’s inside is worth knowing about, and might not trust the quality even if they did finally wander in.
After a while it’s like ads on the ‘net, too: I’d become blind to the ugly place until the new signs went up.
Ack.
Until later,
Kelly
7 May 2009, 5:54 pm
Todd,
Well, shucks, they’re not brilliant like yours… *humble grin*
But yeah. No artistry needed to capture the photos for this lesson in MCE. Thanks!
Later,
Kelly
7 May 2009, 6:17 pm
Kelly,
Hmm, I think I need to make that trip to Delaware *now*
Speaking of ads on the net, have you tried Adblock Plus (or are you running Safari on your Mac)? No ads for me, usually!
I tell you, when the cybernetic implants start arriving, I want Adblock Plus for my BRAIN.
Oh, and lasers in my eyes. That would be cool.
Agree with you 100 percent – that store looks terrible.
7 May 2009, 6:36 pm
Safari. Ads leave me alone… usually… does that have something to do with Safari? I always assumed it was because I’m careful where I surf.
‘Round here, living in the Boston-New York-Philly-D.C. megalopolis, I already seem to use AdBlock Plus for my brain—I think it came installed.
Folks visit from more rural areas and get whiplash (and choice-overload). Me, I see nothing.
7 May 2009, 6:40 pm
Depends where you surf. I’m picky though, I just don’t like ads
Correction – I like ads if they are useful to me.
You hear that, ad people?
7 May 2009, 7:30 pm
No. Mostly, they don’t.