Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

Money is just a symbol we use to facilitate the gathering of memories and experiences.
—Stuart Wilde

Is it true what I hear?

Some folks are afraid of marketing. You’d rather your sales just came walking in the door on their own. If you’re creating Maximum Customer Experiences, I hope a lot of your sales do wander in off the streets through word-of-mouth alone. But to grow, you’re going to have to shout about your awesome solution to my problem on a regular basis. Growing businesses can’t be passive about their sales.

We talked about the memories your company can create yesterday, but if you don’t talk it up how will I ever know?

So let’s look at this differently. I work my butt off every day to make my clients’ businesses work better. (How cool is that?) When I do that, I get to have money to pay my bills and to spend on other stuff.

Maybe your stuff, if you let me know about it.

Never be afraid to help me gather memories. I’m hanging on to my “symbols” until I know there’s an experience out there that’s worth even more. You don’t have to be a four-star resort or an incredible musician or a fashion designer to do it, either. Recent experiences that have been worth far more than the “symbols” I gave up included utility shelving that went together like a breeze and made a disaster area into a part of my home once again; a pair of scissors that reduces stress on my hand when I’m having one of my twice-yearly attacks of wanting to sew my own clothes; and a hazelnut spread I fell in love with in Spain many years ago that I can (finally) get imported to this country. All boring commodities to some, but utter delights to the right customer at the right trigger moment.

I want to gather memories and experiences with this money. I will gather memories and experiences with this money. Will they be yours?

It depends. Can you get over the feeling that you’re pushing me into something I don’t need—and guide me to something I do want?

Think of the memories and experiences you’ve gathered with your hard-earned money lately, and the companies that guided you to your purchases.

When you’re on the customer side of the equation, you’re glad to learn about a company that has what you want. Why does letting the right customers know about you cause such distress?

 

Grow and be well,

Kelly Erickson