Wednesday Words
To Go Where Your VisionPoints, a few inspiration points for you and your business.
People’s minds are changed through observation and not through argument.
—Will Rogers
Which is why saying the customer comes first, but breaking your promises, will eventually cause your stock prices to tumble, and your word-of-mouth to turn sour.
Which is why case studies and stories and great word-of-mouth referrals (and even some blogs) sell better than “push” marketing—though the volume of mass marketers can cover up this small-business advantage.
It’s why reading “sent from my iPhone” on an email makes me drool for one, more than all the glorious ads and perky salepeople and gleaming Apple stores combined. Why you want the grill your cousin Ferdie cooked the family barbecue on last week. Why a little wait at that hot new restaurant (behind other eager diners) convinces you that you’ve made a good choice.
And it’s why it’s time for me to shut up. 
Show, don’t tell.
Grow and be well,
Kelly Erickson
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8 July 2009, 12:47 pm
I’ll continue my Full Metal Jacket theme today, by borrowing a quote from Animal Mother:
“You talk the talk. Do you walk the walk?”
8 July 2009, 7:46 pm
Brett,
‘Zactly.
If so, fewer words will show it off just fine. And if not, why bother blabbing about it?
Regards,
Kelly
8 July 2009, 8:01 pm
That’s right.
Speaking of, where the heck is everybody today? They must be walking the walk…
Brett Legree’s last blog post…the rocking chair.
8 July 2009, 9:17 pm
@Brett
To continue the Full Metal Jacket Theme:
M-I-C
K-E-Y
M-O-U-S-E
Which reminds me of the way some companies are doing, in “showing” people how they runs things.
Friar’s last blog post…Self-Improvement Tips, in Two Steps or Less
8 July 2009, 9:19 pm
@Friar,
Yeah, and they “love us long time, only five dollar”, too…
Brett Legree’s last blog post…the rocking chair.
9 July 2009, 12:05 pm
If that’s the case, then why does the Ontario Government keep hiring the same consulting company that’s never delivered on time, has caused massive overrun on every project with next to nothing actually delivered and usually ends with some bureaucrat resigning with a big package?
Alex Fayle | Someday Syndrome’s last blog post…Not Getting Started: Introducing (the rest of) the New Lab Rats
9 July 2009, 1:26 pm
@Alex
heh heh.
Good question!…
9 July 2009, 1:48 pm
Friar,
I hope the new southern cat chases Mickey and all the other mice away. Show the door to folks who won’t tell anything with transparency.
Am I taking this theory too far?
Alex,
Because you haven’t told them to hire me.
A little outside perspective…
Perhaps they consult with the bureaucrats on how their firm always gets golden handshakes for departing bureaucrats on the side. That would get them hired in a hurry.
Until later,
Kelly