To Go Where Your VisionPoints, a few inspiration points for you and your business.
People’s minds are changed through observation and not through argument.
Which is why saying the customer comes first, but breaking your promises, will eventually cause your stock prices to tumble, and your word-of-mouth to turn sour.
Which is why case studies and stories and great word-of-mouth referrals (and even some blogs) sell better than “push” marketing—though the volume of mass marketers can cover up this small-business advantage.
It’s why reading “sent from my iPhone” on an email makes me drool for one, more than all the glorious ads and perky salepeople and gleaming Apple stores combined. Why you want the grill your cousin Ferdie cooked the family barbecue on last week. Why a little wait at that hot new restaurant (behind other eager diners) convinces you that you’ve made a good choice.
And it’s why it’s time for me to shut up.
Show, don’t tell.
Grow and be well,