Focus on Big Questions: The Answers Don’t Change Easily

If I had to live my life again, I’d make the same mistakes, only sooner.
—Tallulah Bankhead

Dear readers and friends, crowd around. Having you join our luncheon once again is an unmistakable pleasure. The fundamental qualities about Ms. Bankhead, she knew, did not change over time. The fundamentals of building your business don’t change over time, either. I’ve invited new friends and old to share their fresh perspectives today. I hope you’ll enjoy getting to know them—leave them a comment, and come on back to share your thoughts around the Maximum Customer Experience Round Table!

If you are here reading, dear reader, you are not an average person. As readers of blogs we forget, sometimes, that plenty of folks are not as Internet-savvy as we are. So the big question is just how much has the Internet changed the way the average person lives? My favorite pollsters at Pew Internet bring you Daily Internet Activities, 2000–2009. Take note when you glance over it: the chart doesn’t even bother to show past 60%.

A little fun and games with your big questions? At Fast Company, Joel Rubinson says the rules of branding have changed, in The New Rules of Brand Competition. He led me on to the fascinating game at brand tags, where their definition of a brand, however a company may try to influence it, is the same as it ever was—“… a brand exists entirely in people’s heads. Therefore, a brand is whatever they say it is.” I agree completely.

How can you convince executives to buy from you if you haven’t laid the proper foundation? The more things change, the more they stay the same. Check out the Fundamentals of BtoB Marketing—Then and Now from Tim Berry at Planning, Startups, Stories for a fun reminder.

“Does creativity make a difference?” One big question that’s a lot harder to argue over after you’ve seen this video brilliantly make the case: Ebay Wicked Sick BMX, aka The Wicked Sick Project – by the creative team at George Patterson Y&R. Hat tip to Nigel Corbett for pointing this one out.

Thanks, as always, for the pleasure of your company and your commentary. Let’s do lunch again soon.

Love ‘em? Hate ‘em? Learn something fantastic as you clicked around? Think I missed the best one of the week? Have your say in the comments—you know you want to!

 

Grow and be well,

Kelly Erickson

If you’re going to write, don’t pretend to write down. It’s going to be the best you can do, and it’s the fact that it’s the best you can do that kills you.
—Dorothy Parker

 

Last time, Mrs. Erickson and the Vision Circle (that’s you) entertained:

Laugh! Cry! Real-Life Stories of Customer Experience

Craving dessert? Click here to see all the posts in the Round Table series, along with other great recommended reading from MCE!