… Since Subscribing to his Blog (How Long Ago?) Because He’s a Hometown Boy.

Trust Agents, Chris Brogan and Julien Smith, B&N north of Wilmington, Delaware

Trust Agents by Chris Brogan and Julien Smith. North of Wilmington, Delaware. Imagine that!

1. He’s not from my beloved Boston after all. He makes his home nearby, but Chris is a native Mainer. (Yes, I really was reading initially because I miss familiar voices from “home”!)

2. He’s a devoted dad.

3. If you read long enough, you’ll discover that he can be introspective, sentimental, or even cranky. He’s quietly confident, and delightfully unafraid to be himself.

MCE LESSON: Your customers may like you for just the reasons you’d hope. Or for silly, sublime, or strange reasons all their own. Give ‘em a story to hang onto—then keep ‘em hooked by being great at what you do.

4. Though he’s billed as a social media expert, he’ll wander far and wide to define that term. He knows that being a writer in this brave new world is a very long-term proposition, and he’s great at chunking out his message one tiny lesson at a time.

5. He’s not shy about taking positions.

6. He’s not shy about saying “I don’t know.”

7. Chris writes as if he’s talking directly to me. Or to you. You’ll always feel like you’re alone in the room with him—or you won’t get him at all. He doesn’t take it personally.

MCE LESSON: Generic messages don’t hook customers. Look that Ideal Customer right in the eye and only talk to him or her. Alienating some people means you’re doing it right.

8. He’s way too busy. I’m dizzy just hearing about all the pies he’s got fingers in. Go ahead and do a search for “Chris Brogan.” Whoo-ee.

MCE LESSON: You can’t win if you don’t play. Chris is in the game to win, so he’s always playing.

9. He’s generous to a fault, and loves to promote folks who might least expect it.

10. My mother worries about people getting “too big for their britches.” Chris must have a special humility gene, because there’s no way that’s ever going to happen. He’s good people.

MCE LESSON: I don’t have to say this to you, right? No matter what a genius you are (and I know! you are!), no success worth having was ever achieved without two things: help and luck. Keep that in mind. You’ll always be willing to bring other good people along for the ride, and you’ll discover your own humility gene.

So, if you’re not already reading his blog daily, get on over to chrisbrogan.com, of course.

Wondering what inspired this rave? I took the picture above, a day or two ago in my local Barnes & Noble. Well, first I just smiled at the shelf like a dummy, then I took the picture.

A guy standing a few feet away asked why I was taking a picture of a bookshelf.

“I know the author,” I said.


“Well, not know him, know him, but… virtually. We bump into each other. He deserves this success. He really does.”

The guy walked over and looked at the shelf.  “Chris Brogan? I know him, too.”

Congrats, Chris. I guess everybody knows you, but I’m going to say I knew you when.

Virtually.   πŸ™‚

Let’s do something different today.

Please give a shout out to someone you’ve known since “when” on the Internet—someone you think we should all be reading. DO include a link if you like (and if that sends you to moderation, as links sometimes do, I promise to fish you out as soon as I can).

What lessons have you learned from your knew-them-when author?


Grow and be well,

Kelly Erickson

Get someone else to blow your horn and the sound will carry twice as far.
—Will Rogers