Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

…[A]bout 4billion-ish bloggers… think transparent means being just you enough to sell a product.
Amy Derby

This is not just for blogging, dear reader. Think about it: Are you being you, or being what you think your customers want to believe is you?

I don’t mean that folks have to know everything about your life (I hope I’ve left just a few tidbits out here, for instance), but if you’re trying to game the system by “seeming” transparent to “find an in” with your customers, you’re going to be discovered eventually.

As your intrepid Experience Designer, I’m going to recommend that you be a lot more transparent than that. (So would Amy.)

It’s not about knowing everything about you (none of my business!). It’s about being yourself. That’s a fine point, but a vast difference. I hope you’re with me on this one…


Grow and be well,

Kelly Erickson