Wednesday Words
To Go Where Your VisionPoints, a few inspiration points for you and your business.
I believe [bad Customer Experience] happens more often than most business owners realize, because it’s hard to read the label when you’re inside the bottle.
—Tom Wanek, Marketing Beyond Advertising, commenting at Men With Pens’ blog
I’d continue quoting him but it might seem as though I’d paid him to write it, so have a look at the excellent post How You Might Be Losing Clients Without Even Knowing It, and don’t miss the comment section if you’d like to find out everything Tom had to say.
Yes, folks, it’s a perfect metaphor. For most of us it is darned hard to read the label when we’re inside the bottle.
Grow and be well,
Kelly Erickson
P.S. If you’d like help reading the label, you should check out yesterday’s post here at MCE. Cute pictures of The Kid and a birthday offer for you—I believe that label says “Drink Me.”
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18 November 2009, 10:56 am
Wow, that’s a great way to look at it!
It pays to have someone outside of the bottle, reading the label to you, doesn’t it? Maybe helping you change that label, tweaking the verbage as it were? A partner of sorts, but someone at arm’s length of the business who will tell you the truth, not just nod and say “Yes, that’s great” when it’s not?
I think it helps too when you have that professional eye looking at things. It’s kind of like when you’re sick, everyone has an opinion as to what the problem is. But the cause doesn’t become truly clear until you see your doctor…
~Graham
18 November 2009, 12:07 pm
love it! I can’t argue with that.
Todd Smith´s latest blog… Why Send Thanksgiving Holiday Cards?
18 November 2009, 1:45 pm
Graham,
Absolutely! And I like his idea that it happens more often than owners realize for another reason—I doubt there’s a business owner in the world who starts his day hoping to create poor customer experiences. Yet they’re out there more often than truly good experiences, and so often caused by not being able to see things from where the customer stands.
Todd,
Yep. It put a smile on my face, too.
Regards,
Kelly