Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

I believe [bad Customer Experience] happens more often than most business owners realize, because it’s hard to read the label when you’re inside the bottle.
—Tom Wanek, Marketing Beyond Advertising, commenting at Men With Pens’ blog

I’d continue quoting him but it might seem as though I’d paid him to write it, so have a look at the excellent post How You Might Be Losing Clients Without Even Knowing It, and don’t miss the comment section if you’d like to find out everything Tom had to say.

Yes, folks, it’s a perfect metaphor. For most of us it is darned hard to read the label when we’re inside the bottle.


Grow and be well,

Kelly Erickson


P.S. If you’d like help reading the label, you should check out yesterday’s post here at MCE. Cute pictures of The Kid and a birthday offer for you—I believe that label says “Drink Me.”