To Go Where Your VisionPoints, a few inspiration points for you and your business.
When clients ask me what the ROI (Return on Investment) will be, I ask them in turn what the Return on Ignoring will be—that is to say, the price they’ll pay for staying inactive.
—David Alston, of Radian 6, in Marketing QC March 2010
He was being asked about social media in this article, but waiting for Return on Ignoring is a much more widespread affliction than just blogging and Twitter and Facebook. David doesn’t know it but I’m stealing his phrase to help clients move forward.
It’s true, some forms of marketing for small business can be hard to pin down. How can we measure Maximum Customer Experience, anyway?
Maybe it’s easier to think about the price we pay for staying inactive. Walk into a store with minimum Customer Experience—and minimum customers—and you’ll know.
They’re very busy… getting their Return on Ignoring. Can they really call that “saving” money?
Grow and be well,
P.S. I hope you’ve heard… everyone’s Irish on St. Paddy’s Day, not just us dyed in the green-and-orange wool types. So Happy Day to ye. My glass of Guinness is raised to you, dear reader. It’s just another excuse for me to say thanks, as always, for coming along with MCE.