Ahora disponible—but who’s buying?

Bimbo signage

No. Way.

“Poor choice” sometimes seems… so inadequate.

The lesson:

Check what your name means in as many languages as you can, folks.

‘Specially if you’re advertising in the middle of a bilingual (trilingual, gazillion-lingual…) country, because for this company it’s not an abstract bit of research for when they may expand one day. It’s now.


Grow and be well,

Kelly Erickson