It would be hard for me to keep writing here, post after post, if I didn’t believe content is the key to starting many fresh relationships with our faraway customers (though I might still manage it, I seem to have a lot of ideas I like to share, ha ha). But those 29 seconds per (average) pageview mean there is, as always, a lot of “miss” in the online hit-or-miss game. Jakob Nielsen is always sobering, but in a good way. He certainly gives you something to chew on.

It’s far more effective to move someone who’s already got the relationship with you into a buying stage than to move that 29-second-visitor. But first you have to build that relationship. It’s slow (though come to think of it, the reality of get-rich-quick is slow as well), but slow and steady wins the race. One good relationship at a time!

Regards,

Kelly

Of course I still believe that it is just a prelude to the “real” relationship. In almost every website I design and/or write content for, the main goal is to get new visitors to click on that Contact Us button.

As an aside — I wouldn’t be working as much as I am today without the Internet. Yes, there is some work in town here, but not enough to sustain me. The numbers fluctuate all the time and I actually have several big local projects on the go right now, but generally about 60% of my work is from out of town — and all thanks to the Internet.

So yes, my online relationships are most certainly helping my business grow!

~Graham