Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

A recessionary environment encourages you to review the strategies you employ to realize [your] long-term vision in light of the rapidly and dramatically changing conditions you are facing….

It is almost like saying, “I still want to climb this mountain. An avalanche has made it impossible right now to proceed via the north face, so I have to go via the south ascent. This may take a little longer, but one way or the other, I will go to the top of this mountain.”

… most of us spend far too little time thinking about our long-term… goals [and] strategies….

Being absorbed in day-to-day matters to the point of exhaustion makes it likely that great opportunities offering long-term benefits are overlooked simply because they don’t address today’s problems.
—Peter Steidl, in Survive Exploit Disrupt: Action Guidelines for Marketing in a Recession

Not a big news-flash, but a well-phrased gem I couldn’t get out of my head after reading Peter Steidl’s new book.  As I always say, Go Where Your VisionPoints—and if you’ve been too head-down, plowing-forward to check on your Vision for a while (DO you still want to climb this mountain? If you do, where is the best path now?), let Mr. Steidl remind you that it’s not an exercise in navel-gazing. It’s how you get to where you want to go.


Grow and be well,

Kelly Erickson