Ripped from our top secret Customer Experience files
You’d rather sleep in than open up shop
It’s not that you don’t see the clutter/ grime/ burnt-out bulbs/ peeling paint, it’s that you don’t feel like dealing with those little details that mean a lot
You lose an hour in chat with a customer who loves you and don’t make it up later on that day… or that week…
You can’t remember what ads you have going right now
& you don’t know whether your ads are effective for your business
You have a channel for customer feedback online or in-shop, but no one is in charge of reading and responding to the feedback
& no one stops to thank folks who leave positive comments
You can’t remember the last time you asked, “How did you find us?”
or the last time you asked a satisfied customer for a referral
Your last website redesign was during Web 1.0
or you (still!) don’t have a website
Your last logo redesign was during the Reagan administration
You’re doing a semi-annual sale for the 20th time this year, discounting for dollars and saying goodbye to growth
You’re winging it—hoping for better results, but without a plan that explains “better results from what?”
You’ve stopped talking other businesses up (no time! no time! no ROI!), yet you wonder why they’ve stopped talking you up
Hey! What are you doing instead of picking a few and going for it?
Feel free to leave a comment—what are you going to work on? Then get out and start!
Grow and be well,
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