If I needed to scratch my head…
Of the “personalized” recommendations sent to me via email by my mega-bookstore of choice, hours after using their rewards card to buy two videos.
Or is that, the full what-the-heck effect?*
If you, dear reader, are rewarding loyal customers…
make sure your rewards make some darned sense.
Grow and be well,
*In case you’re wondering if they were reaching back in my ordering history, I can assure you that the most violent thing I own in my video collection is Olivier’s Hamlet and the scariest thing on my bookshelf is probably about child rearing. Um, no.