If I needed to scratch my head…
Dear Reader,
A snapshot.
Of the “personalized” recommendations sent to me via email by my mega-bookstore of choice, hours after using their rewards card to buy two videos.
Bravo?
The two movies were My Fair Lady and The Greatest Game Ever Played. Non-film-buffs, please feel free to use the links provided to get the full har-har effect.
Or is that, the full what-the-heck effect?*
If you, dear reader, are rewarding loyal customers…
make sure your rewards make some darned sense.
Grow and be well,
Kelly Erickson
*In case you’re wondering if they were reaching back in my ordering history, I can assure you that the most violent thing I own in my video collection is Olivier’s Hamlet and the scariest thing on my bookshelf is probably about child rearing. Um, no.
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15 October 2010, 6:23 am
If you’re reading books on child rearing then those offered should be pretty tame in comparison…. LOL!
I’ve received some weird recommendations too, although I’m a lot more likely to look at “Customers who bought this book (the one I’m looking at) also bought these…” recommendations. At least those ones tend to be related to the topic.
15 October 2010, 8:02 am
Ha! Well, I guess they’re recommended because they’re bestsellers (maybe — one is…) Or maybe it’s meant to be a self-fulfilling prophecy: to the the people who happen to buy the book of the day, they say “I told you you’d like this…!”
Still a bit more useful than “If you liked Book 2 of the Epic Saga, maybe you’d enjoy Book 1…”
~Graham
Graham Strong´s latest blog… Day 38 – Does Everyone Stare